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內(nèi)容簡介

　　本書采用項(xiàng)目教學(xué)思想，強(qiáng)調(diào)理論知識(shí)與技能操作的融合，任務(wù)體驗(yàn)以真實(shí)環(huán)境操作和案例分析為主，強(qiáng)化學(xué)生實(shí)踐操作的能力，融“教、學(xué)、做”于一體。本書主要包含走近電子商務(wù)、互聯(lián)網(wǎng)知識(shí)與工具、體驗(yàn)電子商務(wù)交易模式、電子商務(wù)安全及支付、網(wǎng)絡(luò)營銷、電子商務(wù)物流6 個(gè)項(xiàng)目，18 個(gè)任務(wù)。各個(gè)項(xiàng)目均穿插有案例分析、案例導(dǎo)入、想一想、知識(shí)拓展等課堂互動(dòng)，課后設(shè)有項(xiàng)目小結(jié)、練習(xí)與自測、思政課堂。本書還配有電子課件和微課資源，請登錄華信教育資源網(wǎng)免費(fèi)下載。本書可作為職業(yè)院校電子商務(wù)類相關(guān)專業(yè)教學(xué)用書，也可作為電子商務(wù)行業(yè)從業(yè)人員的自學(xué)用書。

作者簡介

　　任職以來，一直承擔(dān)電子商務(wù)專業(yè)核心課程的教學(xué)工作。主講課程有：《電子商務(wù)》、《物流配送》和《網(wǎng)上經(jīng)營》等。多次在教學(xué)評(píng)估中獲獎(jiǎng)。

圖書目錄

項(xiàng)目1 走近電子商務(wù)·························································································（1）
任務(wù)1.1 感知電子商務(wù)·······················································································（3）
任務(wù)1.2 電子商務(wù)初探····················································································.（15）
項(xiàng)目小結(jié)········································································································.（22）
練習(xí)與自測·····································································································.（23）
項(xiàng)目2 互聯(lián)網(wǎng)知識(shí)與工具···············································································.（25）
任務(wù)2.1 計(jì)算機(jī)和互聯(lián)網(wǎng)基礎(chǔ)知識(shí)·····································································.（27）
任務(wù)2.2 常用計(jì)算機(jī)和互聯(lián)網(wǎng)工具·····································································.（37）
項(xiàng)目小結(jié)········································································································.（76）
練習(xí)與自測·····································································································.（76）
項(xiàng)目3 體驗(yàn)電子商務(wù)交易模式·······································································.（79）
任務(wù)3.1 B2C 交易模式····················································································.（81）
任務(wù)3.2 B2B 交易模式····················································································.（90）
任務(wù)3.3 C2C 交易模式····················································································（102）
任務(wù)3.4 O2O 交易模式····················································································（118）
任務(wù)3.5 其他電子商務(wù)交易模式········································································（129）
項(xiàng)目小結(jié)········································································································（139）
練習(xí)與自測·····································································································（140）
項(xiàng)目4 電子商務(wù)安全及支付···········································································（143）
任務(wù)4.1 電子商務(wù)安全認(rèn)證與法律法規(guī)·······························································（145）
任務(wù)4.2 網(wǎng)上銀行··························································································（157）
任務(wù)4.3 電子支付方式····················································································（163）
練習(xí)與自測·····································································································（172）
項(xiàng)目5 網(wǎng)絡(luò)營銷·····························································································（173）
任務(wù)5.1 網(wǎng)絡(luò)營銷概述····················································································（175）
任務(wù)5.2 網(wǎng)絡(luò)信息收集與發(fā)布···········································································（184）
任務(wù)5.3 網(wǎng)絡(luò)廣告··························································································（194）
項(xiàng)目小結(jié)········································································································（203）
練習(xí)與自測·····································································································（203）
項(xiàng)目6 電子商務(wù)物流······················································································（205）
任務(wù)6.1 電子商務(wù)物流概述··············································································（207）
任務(wù)6.2 物流包裝··························································································（215）
任務(wù)6.3 物流業(yè)務(wù)··························································································（221）
項(xiàng)目小結(jié)········································································································（229）
練習(xí)與自測·····································································································（229）