本教材是高職院校學生了解跨境電商、學習跨境電商相關的行業(yè)用語、提高跨境電商英語溝通能力的基礎教材。本教材結構明了，清晰易懂。采用校企雙元合作開發(fā)模式，共分為五個單元。Unit 1是 Overview of Cross-border E-commerce，介紹了跨境電商的概念、特點、意義和發(fā)展前景等；Unit 2是Introduction to Main Cross-border E-commerce Platforms，介紹了主要的跨境電商平臺；Unit 3是Pre-sale Services of Cross-border E-commerce，介紹了跨境電商售前服務；Unit 4是On-sale Services of Cross-border E-commerce，介紹了跨境電商售中服務；Unit 5是 After-sales Services of Cross-border E-commerce，介紹了跨境電商售后服務。
Unit 1 Overview of Cross-border E-commerce Chapter 1 Concept and Characteristics of Cross-border E-commerce Chapter 2 The Significance of Cross-border E-commerce Chapter 3 Cross-border E-commerce Development in China Chapter 4 Customer Service of Cross-border E-commerce Unit 2 Introduction to Main Cross-border E-commerce Platforms Chapter 1 Alibaba．com Chapter 2 AliExpress Chapter 3 Amazon Platform (B2B) Chapter 4 Amazon Platform (B2C) Chapter 5 DHgate Chapter 6 E-commerce Platforms in Different Countries
Unit 3 Pre-sale Services of Cross-border E-commerce Chapter 1 Store Description Chapter 2 Title Description Chapter 3 Product Description Chapter 4 Platform-inside Marketing Chapter 5 SNS Marketing Chapter 6 SEO & SEM Unit 4 On-sale Services of Cross-border E-commerce Chapter 1 Product Information Inquiry Chapter 2 Payment Chapter 3 Price Negotiation Chapter 4 Product Packaging Chapter 5 Shipment and Delivery
Unit 5 After-sales Services of Cross-border E-commerce Chapter 1 Disputes and Complaints Chapter 2 Comments on Product/Service Chapter 3 Customer Maintenance Chapter 4 Consumer Habits and Characteristics of Major Countries (Ⅰ) Chapter 5 Consumer Habits and Characteristics of Major Countries (Ⅱ) Appendices Appendix I Products Catalogues 商品類目名稱中英文對照 Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves “一帶一路”沿線國家介紹
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