網(wǎng)店美工

項目一 網(wǎng)店美工入門基礎 ············································································.1
任務 1 網(wǎng)店美工的概念 ··········································································.2
任務引入 ························································································.2
知識準備 ························································································.2
一、了解網(wǎng)店美工 ············································································.2
二、了解網(wǎng)店裝修的作用 ···································································.3
三、網(wǎng)店美工圖片的文件格式 ·····························································.4
任務總結 ························································································.5
任務 2 網(wǎng)店美工的配色 ··········································································.5
任務引入 ························································································.5
知識準備 ························································································.5
一、色彩的基礎知識 ·········································································.5
二、色彩搭配的技巧 ·········································································.7
任務總結 ························································································.9
任務 3 商品拍攝 ···················································································.9
任務引入 ························································································.9
知識準備 ························································································.9
一、選擇攝影器材 ············································································.9
二、攝影技巧 ················································································.10
三、攝影中的基本構圖 ····································································.11
任務總結 ······················································································.12
項目總結 ····························································································.12
項目實戰(zhàn) ····························································································.12
實戰(zhàn) 繪制化妝品海報 ····································································.12
項目二 網(wǎng)店圖片設計 ················································································.18
任務 1 初識 Photoshop ··········································································.19
任務引入 ······················································································.19
知識準備 ······················································································.19
一、新建與打開圖片 ·······································································.19
二、查看商品圖片細節(jié) ····································································.22
三、為商品添加注釋信息 ·································································.25
四、網(wǎng)店裝修圖片的保存 ·································································.26
任務總結 ······················································································.28
任務 2 圖片調(diào)色 ·················································································.28
任務引入 ······················································································.28
知識準備 ······················································································.28
一、調(diào)整偏色的商品圖片 ·································································.29
二、調(diào)整圖片的對比度 ····································································.30
三、調(diào)整曝光不足的圖片 ·································································.31
四、自由更改圖片中的顏色 ······························································.33
任務總結 ······················································································.34
任務 3 圖片修飾 ·················································································.34
任務引入 ······················································································.34
知識準備 ······················································································.34
一、調(diào)整圖片尺寸 ·······