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Chapter 1 Introduction to E-commerce
1.1 Overview of E-commerce Technology
1.2 Architectural Framework of E-commerce
1.3 The Classification of E-commerce Applications
1.4 E-commerce Work Pattern
References
Exercises
Chapter 2 E-commerce Platforms
2.1 Overview of E-commerce Platform
2.2 Online Marketplace
2.3 Major Online Marketplaces in China
2.4 Procedures of Opening an Online Store
References
Exercises
Chapter 3 E-commerce Marketing and Online Promotion
3.1 Overview of E-commerce Marketing
3.2 Electronic Marketing Theories
3.3 Electronic Marketing( E-marketing) Activities
3.4 Online Promotion
3.5 Online Advertising Methods
References
Exercises
Chapter 4 Electronic Payment
4.1 Traditional Payment Methods
4.2 Electronic Payment Methods
4.3 E-payment Systems
4.4 Third-Party Payment
4.5 Mobile Payment
References
Exercises
Chapter 5 E-commerce Logistics
5. 1 Overview of Logistics
5.2 E-commerce Logistics
5.3 Cross-border E-commerce Logistics Mode
References
Exercises
Chapter 6 E-commerce Customer Service
6. 1 Overview of E-commerce Customer Service
6.2 Pre-sales Service of E-commerce
6.3 After-sales Service of E-commerce
6.4 E-commerce Customer Service Agents
References
Exercises
Chapter 7 Security Management of E-commerce
7.1 Analysis of the Risks and Administration in Network Transactions
7. 2 Client Authentication Technology
7.3 Preventing Intrusion by Hackers
7.4 The Safety Management System of the Network Trading
References
Exercises
Chapter 8 Legal Issues of E-commerce
8.1 Legal Protection of E-commerce Transaction Security
8.2 E-commerce Law
References
Exercises