農(nóng)產(chǎn)品供應鏈協(xié)同機制研究

第1章 導 論
1．1 研究的背景和意義···························································· 2
1．1．1 研究背景································································ 2
1．1．2 研究意義································································ 4
1．2 國內(nèi)外相關(guān)研究文獻綜述··················································· 5
1．2．1 “農(nóng)戶＋公司”組織形式的相關(guān)研究文獻綜述······················ 5
1．2．2 供應鏈協(xié)同國內(nèi)外相關(guān)研究綜述····································· 8
1．2．3 供應鏈協(xié)同機制國內(nèi)外相關(guān)研究綜述······························15
1．2．4 研究述評·······························································18
1．3 研究的主要內(nèi)容及路徑·····················································21
1．4 研究方法·······································································23
1．5 研究的可能創(chuàng)新及不足之處···············································24
1．5．1 創(chuàng)新之處·······························································24
1．5．2 不足之處·······························································25
第2章 概念界定與理論簡介
2．1 概念界定·······································································28
2．1．1 供應鏈和農(nóng)產(chǎn)品供應鏈···············································28
2．1．2 供應鏈協(xié)同和供應鏈協(xié)同機制······································29
2．1．3 供應鏈收益與風險分配機制·········································30
2．1．4 供應鏈信息共享·······················································30
2．1．5 供應鏈信任····························································30
2．2 基礎(chǔ)理論簡介·································································31
2．2．1 供應鏈管理理論·······················································31
2．2．2 供應鏈協(xié)同理論·······················································34
2．2．3 灰博弈理論····························································36
第3章 農(nóng)產(chǎn)品供應鏈協(xié)同的現(xiàn)實需求分析
3．1 我國農(nóng)產(chǎn)品供應鏈的基本運行模式······································40
3．1．1 以農(nóng)產(chǎn)品批發(fā)市場為核心組織的農(nóng)產(chǎn)品供應鏈···················40
3．1．2 以農(nóng)產(chǎn)品加工企業(yè)為核心組織的農(nóng)產(chǎn)品供應鏈···················41
3．1．3 以零售企業(yè)為核心組織的農(nóng)產(chǎn)品供應鏈 ···························41
3．1．4 以農(nóng)產(chǎn)品物流中心為核心組織的農(nóng)產(chǎn)品供應鏈···················42
3．2 我國農(nóng)產(chǎn)品物流效率的估測與分析······································43
3．2．1 理論分析與研究設(shè)計·················································43
3．2．2 數(shù)據(jù)與變量····························································45
3．2．3 實證研究與分析·······················································48
3．3 基于信息熵理論的我國農(nóng)產(chǎn)品供應鏈運作模式分析與評價········53
3．3．1 農(nóng)產(chǎn)品供應鏈中的信息熵············································53
3．3．2 我國農(nóng)產(chǎn)品供應鏈中的信息流運作模式···························55
3．3．3 我國農(nóng)產(chǎn)品供應鏈主要運作模式分析與評價······················57
3．4 農(nóng)產(chǎn)品供應鏈協(xié)同的現(xiàn)實需求············································59
3．4．1 農(nóng)產(chǎn)品供應鏈協(xié)同的影響因素······································59
3．4．2 不同交易條件下供應鏈協(xié)同價值的比較模型······················64
3．5 本章小結(jié)·······································································68
第4章 農(nóng)產(chǎn)品供應鏈協(xié)同的收益風險分配機制研究
4．1 產(chǎn)品專用性差異下農(nóng)產(chǎn)品供應鏈灰博弈模型的構(gòu)建與分析········70
4．1．1 模型的基本假設(shè)·······················································70
4．1．2 模型構(gòu)建·······························································71
4．1．3 模型分析·······························································72
4．1．4 農(nóng)產(chǎn)品供應鏈協(xié)同機制的案例分析·································77
4．2 基于期權(quán)+ 保險的農(nóng)產(chǎn)品供應鏈協(xié)同機制分析·······················81
4．2．1 農(nóng)產(chǎn)品期權(quán)和農(nóng)業(yè)保險···············································81
4．2．2 基于“期權(quán)+ 保險”的農(nóng)產(chǎn)品供應鏈協(xié)同灰博弈模型
構(gòu)建與分析····························································84
4．3 本章小結(jié)·······································································91
第5章 農(nóng)產(chǎn)品供應鏈協(xié)同的信任機制研究
5．1 信任的定義及特征···························································94
5．1．1 信任的定義····························································94
5．1．2 信任的特征····························································96
5．2 農(nóng)產(chǎn)品供應鏈協(xié)同管理中影響信任的因素·····························97
5．3 基于信任的農(nóng)產(chǎn)品供應鏈協(xié)同機制模型的構(gòu)建與分析··············99
5．3．1 模型分析框架·························································99
5．3．2 問題假設(shè)與模型構(gòu)建··············································· 101
5．3．3 問題分析····························································· 106
5．3．4 結(jié)論·································································· 111
5．4 本章小結(jié)····································································· 111
第6章 農(nóng)產(chǎn)品供應鏈協(xié)同的信息共享機制研究
6．1 信息共享的技術(shù)基礎(chǔ)······················································ 114
6．2 信息共享的層級與模式··················································· 114
6．2．1 信息共享的層級····················································· 114
6．2．2 信息共享的模式····················································· 119
6．3 農(nóng)產(chǎn)品供應鏈協(xié)同中的信息共享機制分析··························· 123
6．3．1 農(nóng)產(chǎn)品供應鏈協(xié)同中信息共享主體的合作行為分析············ 123
6．3．2 農(nóng)產(chǎn)品供應鏈協(xié)同中信息共享激勵機制的概念模型············ 125
6．3．3 農(nóng)產(chǎn)品供應鏈協(xié)同中的信息共享激勵機制模型················· 126
6．4 本章小結(jié)····································································· 139
第7章 農(nóng)產(chǎn)品供應鏈協(xié)同機制的關(guān)系傳遞與融合分析
7．1 收益風險合理分配是農(nóng)產(chǎn)品供應鏈協(xié)同的動因····················· 142
7．1．1 降低交易成本，合理分配收益···································· 142
7．1．2 合理處置經(jīng)營風險，穩(wěn)定供應鏈運行···························· 143
7．1．3 追求規(guī)模效應，提高整體績效···································· 145
7．2 信任是農(nóng)產(chǎn)品供應鏈協(xié)同的基礎(chǔ)······································· 145
7．3 信息共享是農(nóng)產(chǎn)品供應鏈協(xié)同的技術(shù)關(guān)鍵··························· 147
7．4 農(nóng)產(chǎn)品供應鏈協(xié)同機制的關(guān)系傳遞與融合模型····················· 149
7．4．1 供應鏈協(xié)同管理的層次············································· 149
7．4．2 基于協(xié)同管理層次的農(nóng)產(chǎn)品供應鏈協(xié)同機制···················· 150
7．4．3 農(nóng)產(chǎn)品供應鏈協(xié)同機制的關(guān)系傳遞與融合過程分析············ 151
7．5 本章小結(jié)····································································· 153
第8章 主要結(jié)論、建議及展望
8．1 主要結(jié)論····································································· 156
8．1．1 從信息熵視角優(yōu)選合理高效的農(nóng)產(chǎn)品供應鏈運作模式，
從協(xié)同價值的比較中印證農(nóng)產(chǎn)品供應鏈協(xié)同的現(xiàn)實需求······ 156
8．1．2 合理高效的利潤和風險分配機制是保持供應鏈協(xié)同穩(wěn)定態(tài)、
提高農(nóng)產(chǎn)品供應鏈整體競爭能力的核心和動因················· 156
8．1．3 信任機制是維系節(jié)點成員間合作效能與存續(xù)的重要機制，
適當條件下的信任是一種進化穩(wěn)定策略，供應鏈可以通過
學習機制實現(xiàn)協(xié)同利益············································· 157
8．1．4 信息技術(shù)和供應鏈組織結(jié)構(gòu)模式是農(nóng)產(chǎn)品供應鏈信息共享的
外在制約條件，信息共享收益和風險管控是實現(xiàn)農(nóng)產(chǎn)品供應鏈
協(xié)同機制的內(nèi)在動因··············································· 157
8．1．5 實現(xiàn)農(nóng)產(chǎn)品供應鏈整體收益和運作效率的同步優(yōu)化需要
利益風險合理分配、信息共享及信任協(xié)調(diào)三種協(xié)同機制
協(xié)調(diào)一致、互動配合··············································· 158
8．2 政策建議····································································· 159
8．2．1 創(chuàng)新和優(yōu)化農(nóng)產(chǎn)品供應鏈運作模式，提高農(nóng)產(chǎn)品物流的
技術(shù)效率····························································· 159
8．2．2 實現(xiàn)農(nóng)產(chǎn)品供應鏈協(xié)同穩(wěn)定發(fā)展，“獎罰并用”是合理
有效的協(xié)同激勵和約束機制，期權(quán)和保險是有效的風險
規(guī)避和損失補償機制··············································· 160
8．2．3 信任機制的建立和完善需要利益激勵、制度約束、情感
維系、信譽重視以及技術(shù)支持···································· 160
8．2．4 加強農(nóng)產(chǎn)品供應鏈信息共享的激勵設(shè)計和顯示，構(gòu)建高效
有序的資金保障、組織保障以及技術(shù)保障環(huán)境················· 161
8．2．5 定位鏈中主體的地位，發(fā)揮鏈中成員本體的職能··············· 162
8．3 研究展望····································································· 163
參考文獻············································································ 164
致 謝··············································································· 178