自媒體寫作從入門到精通

第1章
格局：做新媒體！憑什么？
1.1 做新媒體，不只是賺錢 ·······································2
1.2 做好打持久戰(zhàn)的準(zhǔn)備 ··········································4
1.3 要成功，必先掌握“第一法則” ····························6
1.4 垂直化到什么程度才合適？有標(biāo)準(zhǔn) ·························9
1.5 接縫模式：大熱門也有“接縫處” ······················· 11
1.6 占山模式：猴子憑什么當(dāng)大王？ ·························· 12
1.7 風(fēng)格模式：走投無路？有選擇 ····························· 15

第2章
標(biāo)題：不能光吸引，更要促轉(zhuǎn)發(fā)
2.1 最好別照搬傳統(tǒng)媒體的經(jīng)典標(biāo)題 ·························· 20
2.2 收藏幾款標(biāo)題制作工具 ····································· 22
2.3 標(biāo)題為何越來越長，還要分三段？ ······················· 24
2.4 起步五大公式，目標(biāo)十萬 + 點(diǎn)擊 ·························· 27
2.5 進(jìn)階三原則：占 C 位、有事實(shí)、高預(yù)期 ················· 37
2.6 代入感三種模式，與受眾強(qiáng)共情 ·························· 41
2.7 威力加強(qiáng)的破圈·············································· 48
2.8 千萬別用單段標(biāo)題？ ········································ 50
2.9 一些小技巧，請收藏好 ····································· 57

第3章
導(dǎo)語：抓住黃金三秒把人留下
3.1 你只有三秒，必須抓住三個(gè)“第一” ···················· 64
3.2 好奇心：常不常見，都要讓你沒見過 ···················· 68
3.3 有關(guān)系：孰強(qiáng)孰弱？都要保持垂直度 ···················· 76
3.4 有價(jià)值：為受眾而寫，激發(fā)出獲得感 ···················· 90
3.5 導(dǎo)語也能套格式，四大“萌招”先拿好 ················· 96
3.6 故事蒙：先代入 + 后感觸 + 懵然醒 ······················100
3.7 大咖夢：有反差 + 新希望 + 找方向 ······················106
3.8 反轉(zhuǎn)萌：換角度 + 賣點(diǎn)萌 + 求理解 ······················112
3.9 觀點(diǎn)猛：硬植入 + 軟著陸 + 有個(gè)性 ······················117
3.10 套路這么多，怎么選？術(shù)業(yè)有專攻 ·····················124

第4章
正文：量好內(nèi)容“三圍”，拿到頂流入場券
4.1 抓住 92% 的注目率，要注意什么？ ·····················134
4.2 給“5W”加個(gè)“H”，要給受眾塞“好處” ··········136
4.3 搭框架：三步走、內(nèi)循環(huán)、再來一次 ···················139
4.4 定結(jié)構(gòu)：主次分明、合理排布、描述明確 ··············150
4.5 倒金字塔體：短內(nèi)容 + 重點(diǎn)在前 + 讀不完沒事 ········154
4.6 華爾街日報(bào)體：長內(nèi)容 + 夾敘夾議 + 讀完才過癮 ·····168
4.7 三維邏輯體：時(shí)間、空間、重點(diǎn) + 長短皆宜 ···········174
4.8 專欄寫作體：隨筆不隨意 + 專注多分神 ················184

第5章
觀點(diǎn)：從有態(tài)度到有溫度，有五層
5.1 你與六神磊磊的距離，只差一個(gè)觀點(diǎn) ···················197
5.2 第一層：獨(dú)特癢點(diǎn) + 獨(dú)特理由 + 獨(dú)特論證 ·············206
5.3 第二層：找出痛點(diǎn) + 消除焦慮 + 力求根治 ·············213
5.4 第三層：互動論爭 + 你儂我儂 + 成為戀人 ·············219
5.5 第四層：常帶感情 + 新的價(jià)值 + 偶遇尊重 ·············225
5.6 第五層：售后服務(wù) + 爆文保溫 + 自我實(shí)現(xiàn) ·············236

后記
由簡入繁難，由繁入簡亦難