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內(nèi)容簡(jiǎn)介

　　本報(bào)告共分為五篇，共二十章，分別為：全國(guó)民宿行業(yè)發(fā)展研究、民宿專(zhuān)題研究、區(qū)域及地方民宿發(fā)展研究、紅色民宿發(fā)展專(zhuān)題研究以及年度民宿發(fā)展趨勢(shì)預(yù)測(cè)。通過(guò)翔實(shí)的數(shù)據(jù)詳細(xì)介紹了2020年全國(guó)民宿行業(yè)以及熱門(mén)城市的經(jīng)營(yíng)情況；從民宿行業(yè)的管理政策、圖書(shū)出版、企業(yè)發(fā)展、政策結(jié)構(gòu)政策工具等多方面、多角度深入研究了中國(guó)民宿產(chǎn)業(yè)現(xiàn)狀并提出針對(duì)性的解決方案；列舉了北京市延慶區(qū)、長(zhǎng)三角地區(qū)、廣東省、麗水市等地區(qū)優(yōu)秀民宿發(fā)展的案例以及紅色民宿發(fā)展現(xiàn)狀，為當(dāng)前國(guó)內(nèi)民宿、客棧與精品酒店的發(fā)展提供了多方面的借鑒與參考。

作者簡(jiǎn)介

　　中國(guó)旅游協(xié)會(huì)民宿客棧與精品酒店分會(huì)，是中國(guó)旅游協(xié)會(huì)的分支機(jī)構(gòu)。由中華人民共和國(guó)境內(nèi)從事和促進(jìn)中國(guó)民宿、客棧與精品酒店等非標(biāo)準(zhǔn)住宿產(chǎn)業(yè)發(fā)展的相關(guān)企事業(yè)單位，在平等自愿的基礎(chǔ)上組建的行業(yè)性、非營(yíng)利性社會(huì)組織。協(xié)會(huì)通過(guò)召開(kāi)全國(guó)民宿大會(huì)、全國(guó)民宿博覽會(huì)、全國(guó)民宿社團(tuán)聯(lián)席會(huì)議，舉辦全國(guó)民宿設(shè)計(jì)大賽、全國(guó)民宿職業(yè)技能（美食烹飪）大賽，開(kāi)展店長(zhǎng)管家培訓(xùn)、行業(yè)研究、標(biāo)準(zhǔn)建設(shè)，指導(dǎo)地方社團(tuán)建設(shè)，為地方政府提供咨詢(xún)服務(wù)等，與國(guó)內(nèi)外民宿及相關(guān)行業(yè)建立了廣泛聯(lián)系，開(kāi)展了深度合作，推動(dòng)了行業(yè)發(fā)展。

圖書(shū)目錄

第一篇　全國(guó)民宿行業(yè)發(fā)展研究
第一章　云掌柜2020 民宿年度數(shù)據(jù)報(bào)告 ··············································· 3
一、2020 年全國(guó)民宿行業(yè)經(jīng)營(yíng)概況 ··············································· 5
二、2020 年TOP10 熱門(mén)城市民宿經(jīng)營(yíng)報(bào)告 ····································18
第二篇　民宿專(zhuān)題研究
第二章　我國(guó)民宿政策結(jié)構(gòu)及政策工具比較研究 ··································71
一、引言················································································73
二、文獻(xiàn)回顧··········································································74
三、資料來(lái)源與分析框架 ··························································78
四、民宿政策結(jié)構(gòu)及政策工具對(duì)比分析 ········································80
五、結(jié)論················································································90
第三章　國(guó)內(nèi)民宿管理政策比較研究——北京、廣東和浙江三省市比較 ····97
一、引言················································································99
二、三省市已發(fā)布的民宿管理相關(guān)政策文本收集歸類(lèi)及編碼 ··········· 100
三、政策背景及總體狀況對(duì)比 ·················································· 101
四、民宿政策內(nèi)容比較 ····························································111
五、結(jié)論及建議····································································· 122
六、總結(jié)·············································································· 124
第四章　全國(guó)民宿研究知識(shí)圖譜分析 ··············································· 127
一、引言·············································································· 129
二、數(shù)據(jù)來(lái)源及研究方法 ························································ 129
三、民宿研究可視化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、結(jié)論·············································································· 139
第五章　全國(guó)民宿圖書(shū)出版現(xiàn)狀研究 ··············································· 141
一、國(guó)內(nèi)民宿圖書(shū)出版現(xiàn)狀及特征 ············································ 143
二、國(guó)內(nèi)民宿圖書(shū)出版趨勢(shì) ····················································· 154
第六章　從民宿企業(yè)發(fā)展窺探國(guó)內(nèi)民宿行業(yè)的趨勢(shì) ····························· 155
一、OTA 類(lèi)民宿企業(yè)代表：攜程 ··············································· 157
二、垂直類(lèi)民宿企業(yè)代表：木鳥(niǎo) ··············································· 157
三、品牌民宿企業(yè)：大樂(lè)之野 ·················································· 158
四、PMS 企業(yè)：訂單來(lái)了 ························································ 159
五、CRM 企業(yè)：如程 ····························································· 159
六、民宿托管加盟企業(yè)：悠家民宿 ············································ 160
七、民宿行業(yè)趨勢(shì)預(yù)判 ··························································· 161
八、結(jié)語(yǔ)·············································································· 162
第七章　全國(guó)心理學(xué)主題民宿發(fā)展研究 ············································ 165
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