2021全國民宿產(chǎn)業(yè)發(fā)展研究報告

第一篇　全國民宿行業(yè)發(fā)展研究
第一章　云掌柜2020 民宿年度數(shù)據(jù)報告 ··············································· 3
一、2020 年全國民宿行業(yè)經(jīng)營概況 ··············································· 5
二、2020 年TOP10 熱門城市民宿經(jīng)營報告 ····································18
第二篇　民宿專題研究
第二章　我國民宿政策結構及政策工具比較研究 ··································71
一、引言················································································73
二、文獻回顧··········································································74
三、資料來源與分析框架 ··························································78
四、民宿政策結構及政策工具對比分析 ········································80
五、結論················································································90
第三章　 國內(nèi)民宿管理政策比較研究——北京、廣東和浙江三省市比較 ····97
一、引言················································································99
二、三省市已發(fā)布的民宿管理相關政策文本收集歸類及編碼 ··········· 100
三、政策背景及總體狀況對比 ·················································· 101
四、民宿政策內(nèi)容比較 ····························································111
五、結論及建議····································································· 122
六、總結·············································································· 124
第四章　全國民宿研究知識圖譜分析 ··············································· 127
一、引言·············································································· 129
二、數(shù)據(jù)來源及研究方法 ························································ 129
三、民宿研究可視化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、結論·············································································· 139
第五章　全國民宿圖書出版現(xiàn)狀研究 ··············································· 141
一、國內(nèi)民宿圖書出版現(xiàn)狀及特征 ············································ 143
二、國內(nèi)民宿圖書出版趨勢 ····················································· 154
第六章　從民宿企業(yè)發(fā)展窺探國內(nèi)民宿行業(yè)的趨勢 ····························· 155
一、OTA 類民宿企業(yè)代表：攜程 ··············································· 157
二、垂直類民宿企業(yè)代表：木鳥 ··············································· 157
三、品牌民宿企業(yè)：大樂之野 ·················································· 158
四、PMS 企業(yè)：訂單來了 ························································ 159
五、CRM 企業(yè)：如程 ····························································· 159
六、民宿托管加盟企業(yè)：悠家民宿 ············································ 160
七、民宿行業(yè)趨勢預判 ··························································· 161
八、結語·············································································· 162
第七章　全國心理學主題民宿發(fā)展研究 ············································ 165
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