中國旅游住宿業(yè)發(fā)展報告2021：大變局與新布局

章　住宿業(yè)發(fā)展經(jīng)歷變局 ····················································· 1
一、發(fā)展環(huán)境變局 ···································································· 3
二、市場格局變化 ···································································· 3
三、產(chǎn)業(yè)格局變化 ···································································· 5
四、業(yè)績承壓和投資收縮 ··························································· 8
第二章　住宿企業(yè)的危機應對 ····················································13
一、疫情衍生危機 ··································································· 15
二、把握時間窗口化危為機 ························································ 18
三、扎牢基礎(chǔ)求發(fā)展 ································································ 23
第三章　以創(chuàng)新求變革 ····························································29
一、業(yè)態(tài)創(chuàng)新 ········································································ 31
二、供應鏈管理 ····································································· 35
三、金融助力 ········································································ 39
四、數(shù)字技術(shù)賦能 ··································································· 40
五、跨界融合拓展新空間 ·························································· 43
六、以混改激發(fā)企業(yè)活力 ·························································· 46
第四章　國家戰(zhàn)略目標下的新布局 ··············································49
一、共同富裕目標下的住宿業(yè)結(jié)構(gòu) ··············································· 51
二、碳中和目標下的住宿業(yè)綠色低碳發(fā)展 ······································· 52
三、鄉(xiāng)村振興進程中的民宿發(fā)展 ·················································· 55
四、文旅融合背景下的住宿業(yè)發(fā)展 ··············································· 57
五、擴大開放進程中的國際化布局 ··············································· 60
第五章　未來發(fā)展建議 ····························································63
一、酒店要堅持底線思維 ·························································· 65
二、破除酒店人力資源困境 ························································ 66
三、提升酒店品牌的文化力 ························································ 67
四、持續(xù)推進住宿業(yè)數(shù)字化轉(zhuǎn)型 ·················································· 68
五、充分利用資本市場的價值 ····················································· 69
附錄 ··················································································71