Introduction 1 FamilyMart： "Internet Plus" Strategy FamilyMart's Background The Omni-Channel Transformation of China's Retail Industry FamilyMart's "Making Life Easier with Maxxipoint" Initiative Products： From Offline to Online Industry Competition Target Customers Membership Management Social Media Supply Chains Considerations 2 Jinhuobao： A B2B E-commerce Platform for FMCG in the New Retail Era Company Background Innovation and Value Creation by Jinhuobao Solving the Human Resources Problem： Jinhuotuan Solving the Goods Problem： Jinhuobao Solving the Warehouse Problem： Jindou Cloud Warehouse Retailer Standardization Challenges of the New Retail Era The Competition Landscape Market Players Advantages and Disadvantages Next Steps： Supply-Chain Finance? 3 OnePlus： A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market The Beginning Gaining Momentum Business Model of OnePlus Razor-Thin Margins Invite-Only Sales Model Customer Focused Product Development Direct to Customer Global First Strategy Marketing Initial Results Challenges The Road Ahead 4 Huawei's Quest for Global Markets Huawei——from Shenzhen to Global Markets Huawei's Internationalization Strategy Challenges in the Global Telecom Markets 5 TECNO Mobile's Growth Strategies in Africa Background Note TECNO Enters Africa TECNO's Strategies in Africa Marketing Empowering Communities Results A Growing Global Footprint Challenges Ahead 6 Can Starbucks Sustain Its High Prices in China? About Starbucks Starbucks in China Adapting to Chinese Culture An Expensive Taste Higher Price Criticized Defending the Price Hike Is It Sustainable? 7 ofo： A Bike Sharing Firm from Campus ofo： A Bike Sharing Start-up on Campus The Transportation Industry in the Era of a Sharing Economy ofo： A Long Way to Go 8 From Product Brand to Platform Brand： Business Evolution of Internet Clothing Brand Handu From Selling Products to Building Brands： Can a Brand Be Created on the Internet? From Tradition to the Internet： What Kind of Clothing Brand Could Be Built on the Internet? From Brand 1．0 to Brand 2．0： How to Build an Internet Brand? From Brand 3．0 to Brand 4．0： Changing into an Online Retail Service Provider Conclusion 9 Why Didn't the SF Heike Project Suceeed? Background About SF EXPRESS Positioning and Business Strategy of the SF Heike Project Rise and Fall of the SF Heike Project SF EXPRESS's Dilemma Epilogue 10 Haidilao's Crisis Management： Threats， Opportunities and Corporate Values The Chinese Hot-Pot Industry Haidilao's Legendary Success Haidilao's Spirit Haidilao's Kitchen Hygiene Crisis Changing Online Public Opinion Follow-Up
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