定 價：￥78.00
| 作 者： | （英）Guy Brook-Hart |
| 出版社： | 西安交通大學(xué)出版社 |
| 叢編項： | |
| 標(biāo) 簽： | 暫缺 |
| ISBN： | 9787569304060 | 出版時間： | 2018-03-01 | 包裝： | |
| 開本： | 16開 | 頁數(shù)： | 208 | 字?jǐn)?shù)： |
Human resources
Unit 1 Staff development and training /8-11
Unit 2 Job descriptions and job satisfaction /12-15
Unit 3 Getting the right job /16-19
Unit 4 Making contact /20-23
Grammar workshop 1(Unit 1-4) /24-25
Marketing
Unit 5 Breaking into the market /26-29
Unit 6 Launching a product /30-33
Unit 7 A stand at a trade fair /34-37
Unit 8 Being persuasive /38-41
Grammar workshop 2(Unit 5-8) /42-43
Entrepreneurship
Unit 9 Starting a business /44-47
Unit 10 Financing a start-up /48-51
Unit 11 Expanding to Europe /52-55
Unit 12 Presenting your business idea /56-59
Grammar workshop 3(Unit 9-12) /60-61
Business abroad
Unit 13 Arranging business travel /62-65
Unit 14 Business conference /66-69
Unit 15 Business meeting /70-73
Unit 16 Spending the sales budget /74-77
Grammar workshop 4(Unit 13-16) /78-79
Change
Unit 17 School media and business /80-83
Unit 18 Business and the environment /84-87
Unit 19 A staff survey /88-91
Unit 20 Offshoring and outsourcing /92-95
Grammar workshop 5(Unit 17-20) /96-97
Customer relations
Unit 21 Customer satisfaction and loyalty /98-101
Unit 22 Communication with customers /102-105
Unit 23 Corresponding with customers /106-109
Unit 24 Business across cultures /110-113
Grammar workshop 6(Unit 21-24) /114-115
Writing reference /116
Word lists /125
Exam skills and Exam practice/133-165
Contents of exam section /133
Answer key /166
Transcripts /184
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