戰(zhàn)略管理：概念與案例（第16版）

前言
第1章  戰(zhàn)略管理要素········································································································ 31 戰(zhàn)略管理的步驟············································································································ 33 直覺與分析相結(jié)合········································································································ 34 戰(zhàn)略管理中的關(guān)鍵術(shù)語(yǔ)································································································· 36 戰(zhàn)略管理模型··············································································································· 42 戰(zhàn)略管理的益處············································································································ 43 為什么有些企業(yè)不進(jìn)行戰(zhàn)略規(guī)劃··················································································· 45 戰(zhàn)略規(guī)劃的弊端············································································································ 46 經(jīng)營(yíng)戰(zhàn)略與軍事戰(zhàn)略比較······························································································ 46 本章總結(jié)······················································································································ 49 綜合案例：雀巢公司（2016）······················································································· 54 實(shí)踐練習(xí)······················································································································ 63
第2章  在美國(guó)之外的戰(zhàn)略規(guī)劃·························································································· 67 全球化經(jīng)營(yíng)的本質(zhì)········································································································ 68 全球化經(jīng)營(yíng)的優(yōu)勢(shì)與弊端······························································································ 72