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內(nèi)容簡介

　　《世紀(jì)商務(wù)英語閱讀教程（第五版）》全套分為基礎(chǔ)篇和專業(yè)篇，共四冊(cè)，是新世紀(jì)高職高專教材編委會(huì)組編的商務(wù)英語專業(yè)系列規(guī)劃教材之一。該套書主要針對(duì)高職高專商務(wù)英語和其他涉外經(jīng)貿(mào)專業(yè)的學(xué)生，旨在提高學(xué)生閱讀技巧、商務(wù)閱讀能力的同時(shí)，傳遞商務(wù)文化知識(shí)，培養(yǎng)學(xué)生的商務(wù)意識(shí)。為方便教學(xué)和自學(xué)者學(xué)習(xí)，我們編寫了這套與之匹配的教師用書，希望能對(duì)我們的讀者有所幫助。教師用書分為基礎(chǔ)篇Ⅰ、Ⅱ和專業(yè)篇Ⅰ、Ⅱ，共四冊(cè)，內(nèi)容豐富，脈絡(luò)清晰，非常方便教師使用，具體包括單元概括、教學(xué)建議、熱身、精讀、實(shí)用閱讀五部分內(nèi)容?！妒兰o(jì)商務(wù)英語閱讀教程（專業(yè)篇1 教師用書第五版）/新世紀(jì)高職高專商務(wù)英語專業(yè)系列規(guī)劃教材》是叢書之一，是教師用書專業(yè)篇的第Ⅰ冊(cè)。

作者簡介

暫缺《世紀(jì)商務(wù)英語閱讀教程（專業(yè)篇1 教師用書第五版）》作者簡介

圖書目錄

Unit 1 Marketing
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 2 Product Development
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 3 Price and Pricing
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 4 Distribution Channel
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 5 Promotion
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Test One
Unit 6 Financial Management
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 7 Risk Management and Insurance
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 8 Producting and Operations Management
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 9 Business Owership
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 10 Business Ethics
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Test Two