商務(wù)英語(yǔ)

Chapter 1 Business Start-up企業(yè)創(chuàng)建
Chapter 2 Forms of Business Ownership企業(yè)產(chǎn)權(quán)形式
Chapter 3 Marketing市場(chǎng)營(yíng)銷
Chapter 4 Corporate Culture企業(yè)文化
Chapter 5 Electronic Commerce電子商務(wù)
Chapter 6 Globalization全球化
Chapter 7 Business Strategy企業(yè)戰(zhàn)略
Chapter 8 Structure and Style ofBusiness Letters商業(yè)信函的結(jié)構(gòu)與格式
Chapter 9 Business Documents商務(wù)文件
Chapter 10 Strategies & Tactics ofBusiness Negotiation商務(wù)談判的策略和技巧
Chapter 11 Etiquette in Business Negotiation商務(wù)談判的禮節(jié)
Reference Answers參考答案
Bibliography參考文獻(xiàn)