PART 1 Strategy Analysis CHAPTER 1 What Is Strategy and Why Is It Important? CHAPTER 2 The Strategic Management Process cHAPTER 3 External Analysis： Industry Structure， Competitive CHAPTER 4 Internal Analysis： Resources， Capabilities， and Activities PART 2 Strategy Formulation CHAPTER 6 Business Strategy： Differentiation， Cost Leadership， and Integration CHAPTERCASE 7 From Encyclopedia Britannica to Encarta to Wikipedia CHAPTER 8 Corporate Strategy： Vertical Integration and Diversification CHAPTER 9 Corporate Strategy： Acquisitions， Alliances， and Networks CHAPTER 10 Global Strategy： Competing Around the World PART 3 Strategy Implementation CHAPTER 11 Organizational Design： Structure， Culture， and Control CHAPTER 12 Corporate Governance， Business Ethics， and Strategic Leadership PART 4 Minicases MINICASE 1 Michael Phelps： Strategizing for Gold MINICASE 2 Strategy and Serendipity： A Billion- Dollar Bonanza MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins MINICASE 4 Starbucks： Re-creating Its Uniqueness MINICASE 5 GE under Jack Welch vs． Jeffrey Immelt MINICASE 6 JetBlue： Losing the Magic Touch? MINICASE 7 Which Automotive Technology Will Win? MINICASE 8 Core Competencies： From Circuit City to CarMax MINICASE 9 P&G’s New Corporate Strategy： “Connect+Develop” MINICASE 10 The Wonder from Sweden： Is IKEA’s Success Sustainable? MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions MINICASE 12 PepsiCo’s Indra Nooyi： “Performance with a Purpose” PART 5 Cases CASE 1IBM and the Emerging Cloud-Computing Industry ? CASE 2Healthymagination at GE ? CASE 3Cola Wars in China： The Future is Here CASE 4UPS in India—A Package Deal? ? CASE 5Apple after Steve Jobs ?
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