Lesson 1 Marketing…1 PART I Text A…1 PART II Text B…4 PART III Case Study…9 Lesson 2 Trade…15 PART I Text A…15 PART II Text B…19 PART III Case Study…24 Lesson 3 Financial Management…30 PART I Text A…30 PART II Text B…33 PART III Case Study…38 Lesson 4 Accounting…43 PART I Text A…43 PART II Text B…46 PART III Case Study…50 Lesson 5 Employment…57 PART I Text A…57 PART II Text B…61 PART III Case Study…66 Lesson 6 Managing People…72 PART I Text A…72 PART II Text B…76 PART III Case Study…80 Lesson 7 Team-building…86 PART I Text A…86 PART II Text B…90 PART III Case Study…94 Lesson 8 E-Commerce…100 PART I Text A…100 PART II Text B…104 PART III Case Study…110 Lesson 9 Business Ethics…115 PART I Text A…115 PART II Text B…119 PART III Case Study…125 Lesson 10 Leadership…130 PART I Text A…130 PART II Text B…135 PART III Case Study…140 Lesson 11 Organization…144 PART I Text A…144 PART II Text B…149 PART III Case Study…153
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