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中國互聯(lián)網(wǎng)協(xié)會(huì)全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽典型案例項(xiàng)目過程與評(píng)析2

中國互聯(lián)網(wǎng)協(xié)會(huì)全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽典型案例項(xiàng)目過程與評(píng)析2

定　價(jià)：￥38.00

作　者： 李江予 編
出版社： 機(jī)械工業(yè)出版社
叢編項(xiàng)： 電子商務(wù)及經(jīng)管類專業(yè)實(shí)踐教學(xué)創(chuàng)新系列教材
標(biāo)　簽： 暫缺
ISBN： 9787111479215 出版時(shí)間： 2014-10-01 包裝： 平裝
開本： 16開 頁數(shù)： 228 字?jǐn)?shù)：  

內(nèi)容簡(jiǎn)介

　　本書介紹了中國互聯(lián)網(wǎng)協(xié)會(huì)“第六屆（2012～2013）全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽”的設(shè)計(jì)背景、主體內(nèi)容及其組織過程，并在目前大學(xué)生的就業(yè)問題及其相關(guān)的專業(yè)實(shí)習(xí)問題、職業(yè)能力發(fā)展問題的背景下，通過大賽的設(shè)計(jì)與組織實(shí)施來探索和推動(dòng)高校相關(guān)實(shí)習(xí)模式與大學(xué)生職業(yè)能力發(fā)展模式，也期望借此能推動(dòng)眾多企業(yè)的網(wǎng)絡(luò)商務(wù)意識(shí)和能力。本書收集了大賽中參賽學(xué)生的8個(gè)典型案例，每一個(gè)案例都體現(xiàn)了不同的商業(yè)領(lǐng)域、問題領(lǐng)域及其網(wǎng)絡(luò)商務(wù)策略，包括參賽大學(xué)生在對(duì)參賽項(xiàng)目的選擇過程、團(tuán)隊(duì)組建與協(xié)作、方案設(shè)計(jì)及實(shí)施過程、大賽期間所遇到的問題，也包括指導(dǎo)教師和專家的一些深度點(diǎn)評(píng)意見。這些案例展示了參賽大學(xué)生針對(duì)特定的商業(yè)問題和需求尋求以網(wǎng)絡(luò)應(yīng)用為主要解決方案的過程，體現(xiàn)了分析與實(shí)施的完整過程，體現(xiàn)了對(duì)網(wǎng)絡(luò)特征及其有效商務(wù)的應(yīng)用策略。本書適合作為普通高校、各級(jí)職業(yè)院校相關(guān)專業(yè)實(shí)踐實(shí)習(xí)的教材，也可以作為大學(xué)生拓展自己職業(yè)發(fā)展能力與創(chuàng)業(yè)能力的教材，還可以作為社會(huì)了解當(dāng)代大學(xué)生創(chuàng)新能力的一個(gè)窗口。對(duì)于尋求變革、拓展市場(chǎng)、提升競(jìng)爭(zhēng)能力的企業(yè)，也可以通過對(duì)本書的思考和探索過程來深度借鑒基于網(wǎng)絡(luò)的業(yè)務(wù)創(chuàng)新與業(yè)務(wù)變革模式。

作者簡(jiǎn)介

暫缺《中國互聯(lián)網(wǎng)協(xié)會(huì)全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽典型案例項(xiàng)目過程與評(píng)析2》作者簡(jiǎn)介

圖書目錄

大賽寄語
前言
第1 章 大賽概述··············································· 1
1.1 大賽簡(jiǎn)介················································· 1
1.2 大賽組織機(jī)構(gòu)·········································· 2
1.3 大賽的特點(diǎn)與創(chuàng)新舉措·························· 3
1.4 賽事設(shè)置················································· 4
1.5 大賽議程················································· 6
1.6 大賽評(píng)分規(guī)則·········································· 6
第2 章 “農(nóng)郵天下”項(xiàng)目計(jì)劃························ 10
2.1 團(tuán)隊(duì)介紹··············································· 10
2.2 選題經(jīng)過··············································· 10
2.3 方案························································11
2.4 競(jìng)賽成果··············································· 31
2.5 專家點(diǎn)評(píng)··············································· 34
第3章 “e 路通”——基于微信平臺(tái)的商場(chǎng)
數(shù)字化營(yíng)銷設(shè)計(jì)與實(shí)踐······················· 36
3.1 團(tuán)隊(duì)介紹··············································· 36
3.2 選題經(jīng)過··············································· 36
3.3 方案······················································· 37
3.4 競(jìng)賽成果··············································· 56
3.5 專家點(diǎn)評(píng)··············································· 63
第4 章 “首席食客”——點(diǎn)餐系統(tǒng)創(chuàng)業(yè)項(xiàng)目
方案······················································ 67
4.1 團(tuán)隊(duì)介紹··············································· 67
4.2 選題經(jīng)過··············································· 67
4.3 方案······················································· 68
4.4 競(jìng)賽成果··············································· 92
4.5 專家點(diǎn)評(píng)··············································· 92
第5 章 “我使用，我改變”——郵儲(chǔ)銀行
電子銀行農(nóng)村市場(chǎng)推廣策劃方案······· 94
5.1 團(tuán)隊(duì)介紹··············································· 94
5.2 選題經(jīng)過··············································· 95
5.3 方案······················································· 95
5.4 競(jìng)賽成果··············································114
5.5 專家點(diǎn)評(píng)··············································115
第6 章 中國移動(dòng)飛信校園應(yīng)用及營(yíng)銷推廣·····116
6.1 團(tuán)隊(duì)介紹··············································116
6.2 選題經(jīng)過··············································116
6.3 方案······················································117
6.4 競(jìng)賽成果············································· 132
6.5 專家點(diǎn)評(píng)············································· 132
6.6 附件····················································· 135
第7 章龍山黑陶工藝品——龍山文化底蘊(yùn)的
見證···················································· 141
7.1 團(tuán)隊(duì)介紹············································· 141
7.2 選題經(jīng)過············································· 141
7.3 方案····················································· 142
7.4 競(jìng)賽成果············································· 156
7.5 專家點(diǎn)評(píng)············································· 157
第8 章 郵儲(chǔ)手機(jī)銀行用戶體驗(yàn)優(yōu)化及移動(dòng)
支付功能創(chuàng)新···································· 160
8.1 團(tuán)隊(duì)介紹············································· 160
8.2 選題經(jīng)過············································· 160
8.3 方案····················································· 161
8.4 競(jìng)賽成果············································· 191
8.5 專家點(diǎn)評(píng)············································· 192
第9 章 利用互聯(lián)網(wǎng)改善區(qū)域性服務(wù)類企業(yè)
客戶關(guān)系管理——天姿高端婚紗
攝影運(yùn)營(yíng)優(yōu)化策劃書························· 194
9.1 團(tuán)隊(duì)介紹············································· 194
9.2 選題經(jīng)過············································· 194
9.3 方案····················································· 195
9.4 競(jìng)賽成果············································· 214
9.5 專家點(diǎn)評(píng)············································· 216
附錄 大賽主辦、協(xié)辦機(jī)構(gòu)···························· 218
·VIII
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