中國互聯(lián)網(wǎng)協(xié)會全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽典型案例項(xiàng)目過程與評析2

大賽寄語
前言
第1 章 大賽概述··············································· 1
1.1 大賽簡介················································· 1
1.2 大賽組織機(jī)構(gòu)·········································· 2
1.3 大賽的特點(diǎn)與創(chuàng)新舉措·························· 3
1.4 賽事設(shè)置················································· 4
1.5 大賽議程················································· 6
1.6 大賽評分規(guī)則·········································· 6
第2 章 “農(nóng)郵天下”項(xiàng)目計(jì)劃························ 10
2.1 團(tuán)隊(duì)介紹··············································· 10
2.2 選題經(jīng)過··············································· 10
2.3 方案························································11
2.4 競賽成果··············································· 31
2.5 專家點(diǎn)評··············································· 34
第3章 “e 路通”——基于微信平臺的商場
數(shù)字化營銷設(shè)計(jì)與實(shí)踐······················· 36
3.1 團(tuán)隊(duì)介紹··············································· 36
3.2 選題經(jīng)過··············································· 36
3.3 方案······················································· 37
3.4 競賽成果··············································· 56
3.5 專家點(diǎn)評··············································· 63
第4 章 “首席食客”——點(diǎn)餐系統(tǒng)創(chuàng)業(yè)項(xiàng)目
方案······················································ 67
4.1 團(tuán)隊(duì)介紹··············································· 67
4.2 選題經(jīng)過··············································· 67
4.3 方案······················································· 68
4.4 競賽成果··············································· 92
4.5 專家點(diǎn)評··············································· 92
第5 章 “我使用，我改變”——郵儲銀行
電子銀行農(nóng)村市場推廣策劃方案······· 94
5.1 團(tuán)隊(duì)介紹··············································· 94
5.2 選題經(jīng)過··············································· 95
5.3 方案······················································· 95
5.4 競賽成果··············································114
5.5 專家點(diǎn)評··············································115
第6 章 中國移動飛信校園應(yīng)用及營銷推廣·····116
6.1 團(tuán)隊(duì)介紹··············································116
6.2 選題經(jīng)過··············································116
6.3 方案······················································117
6.4 競賽成果············································· 132
6.5 專家點(diǎn)評············································· 132
6.6 附件····················································· 135
第7 章龍山黑陶工藝品——龍山文化底蘊(yùn)的
見證···················································· 141
7.1 團(tuán)隊(duì)介紹············································· 141
7.2 選題經(jīng)過············································· 141
7.3 方案····················································· 142
7.4 競賽成果············································· 156
7.5 專家點(diǎn)評············································· 157
第8 章 郵儲手機(jī)銀行用戶體驗(yàn)優(yōu)化及移動
支付功能創(chuàng)新···································· 160
8.1 團(tuán)隊(duì)介紹············································· 160
8.2 選題經(jīng)過············································· 160
8.3 方案····················································· 161
8.4 競賽成果············································· 191
8.5 專家點(diǎn)評············································· 192
第9 章 利用互聯(lián)網(wǎng)改善區(qū)域性服務(wù)類企業(yè)
客戶關(guān)系管理——天姿高端婚紗
攝影運(yùn)營優(yōu)化策劃書························· 194
9.1 團(tuán)隊(duì)介紹············································· 194
9.2 選題經(jīng)過············································· 194
9.3 方案····················································· 195
9.4 競賽成果············································· 214
9.5 專家點(diǎn)評············································· 216
附錄 大賽主辦、協(xié)辦機(jī)構(gòu)···························· 218
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