經(jīng)貿(mào)函電

第一篇英文商務(wù)信函寫作概述
Brief Introduction to the Business Letters WritingUnit 1Fundamentals of Writing English Business Letter
外貿(mào)函電寫作基本知識(shí)0031.1Study Aim（學(xué)習(xí)目標(biāo)）003
1.2Introduction (專業(yè)背景知識(shí)介紹)003
1.3Foundation for Writing English Business Letters(英文商務(wù)信函寫作
基礎(chǔ))004
1.4Guidelines of Writing English Business Letters—Seven “C”
(英文商務(wù)信函寫作原則——7C原則)004
1.5Parts and Layout of English Business Letter（信函的內(nèi)容構(gòu)成及格式）010
1.6Addressing Envelopes（信封的寫法）020
1.7The Opening Sentences and Closing Sentences(常用開(kāi)頭語(yǔ)和結(jié)尾語(yǔ))021
1.8Dissimilarities in Letter Writing(英式商務(wù)信函與美式商務(wù)信函
的差異)032
1.9Exercise(練習(xí))035Unit 2Electronic Communication Way
電子通信方式0372.1Study Aim（學(xué)習(xí)目標(biāo)）037
2.2Introduction (專業(yè)背景知識(shí)介紹)037
2.3Writing Skills (寫作技巧)046
2.4Specimen Letters (樣函)051
2.5Common Mistakes or Improper Factors in Business E?mail
(商務(wù)電子郵件的常見(jiàn)錯(cuò)誤或不當(dāng))053目錄2.6Common English Patterns in E?mail(郵件英語(yǔ)常用句型)054
2.7Focal Words(焦點(diǎn)詞匯及短語(yǔ))058
2.8Exercise(練習(xí))060
第二篇常用外貿(mào)信函
Business Letters for Frequent OccasionsUnit 3Establishing Business Relations
建立業(yè)務(wù)關(guān)系0653.1Study Aim（學(xué)習(xí)目標(biāo)）065
3.2Introduction(專業(yè)背景知識(shí)介紹)065
3.3Writing Skills (寫作技巧)066
3.4Specimen Letters (樣函)068
3.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))080
3.6Useful Sentences(常用語(yǔ)句)084
3.7Exercise(練習(xí))087Unit 4Status Enquiries
資信調(diào)查0904.1Study Aim（學(xué)習(xí)目標(biāo)）090
4.2Introduction (專業(yè)背景知識(shí)介紹)090
4.3Writing Skills (寫作技巧)091
4.4Specimen Letters (樣函)093
4.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))103
4.6Useful Sentences(常用語(yǔ)句)104
4.7Exercise(練習(xí))107Unit 5Enquiries and Offers
詢盤與發(fā)盤1105.1Study Aim（學(xué)習(xí)目標(biāo)）110
5.2Introduction（專業(yè)背景知識(shí)介紹）110
5.3Writing Skills（寫作技巧）112
5.4Specimen Letters（樣函）115
5.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))126
5.6Exercise(練習(xí))130Unit 6Counter?offers and Acceptance
還盤與接受1346.1Study Aim（學(xué)習(xí)目標(biāo)）134
6.2Introduction（專業(yè)背景知識(shí)介紹）134
6.3Writing Skills（寫作技巧）135
6.4Specimen Letters(樣函)137
6.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))152
6.6Exercise(練習(xí))156Unit 7Order and Their Fulfillment
訂單及履行1607.1Study Aim(學(xué)習(xí)目標(biāo))160
7.2Introduction(專業(yè)背景知識(shí)介紹)160
7.3Writing Skills(寫作技巧)161
7.4Specimen Letters(樣函)165
7.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))175
7.6Exercise(練習(xí))178Unit 8L/C and Other Terms of Payment
信用證及其他支付方式1818.1Study Aim(學(xué)習(xí)目標(biāo))181
8.2Introduction (專業(yè)背景知識(shí)介紹)181
8.3Writing Skills(寫作技巧)183
8.4Specimen Letters(樣函)185
8.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))189
8.6Exercise(練習(xí))193Unit 9Packing and Shipment
包裝和裝運(yùn)1969.1Study Aim（學(xué)習(xí)目標(biāo)）196
9.2Introduction（專業(yè)背景知識(shí)介紹）196
9.3Writing Skills（寫作技巧）197
9.4Specimen Letters(樣函)199
9.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))203
9.6Exercise(練習(xí))206Unit 10Insurance
保險(xiǎn)20910.1Study Aim（學(xué)習(xí)目標(biāo)）209
10.2Introduction (專業(yè)背景知識(shí)介紹)209
10.3Writing Skills (寫作技巧)210
10.4Specimen Letters (樣函)211
10.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))219
10.6Exercise(練習(xí))222Unit 11Complaints and Adjustments
索賠與理賠22511.1Study Aim(學(xué)習(xí)目標(biāo))225
11.2Introduction(專業(yè)背景知識(shí)介紹)225
11.3Writing Skills(寫作技巧)226
11.4Specimen Letters(樣函)227
11.5Focal Words(焦點(diǎn)詞匯及短語(yǔ))237
11.6Exercise(練習(xí))238
第三篇經(jīng)貿(mào)函電實(shí)用部分
Practical Usage of Business CorrespondencesUnit 12Complete Business Cases
完整的業(yè)務(wù)案例24312.1CIF+L/C (1)243
12.2CIF+L/C (2)249
12.3FOB+L/C253
12.4FOB+D/P260
12.5FOB+D/A264
12.6CIF+T/T before Shipment269
12.7FOB+T/T after Shipment273Unit 13Introduction of Foreign Trade English in the Export Sales Staff Exams
外銷員考試中的外經(jīng)貿(mào)英語(yǔ)簡(jiǎn)介28113.1Introduction the Examination for Export Sales Staff
（外銷員考試簡(jiǎn)介）281
13.2Introduction of Foreign Trade English Examination Part
（外經(jīng)貿(mào)英語(yǔ)考試部分介紹）282參考用書
Bibliography285