《國(guó)際商務(wù)英語(yǔ)（第2版）/高等院校經(jīng)濟(jì)管理系列教材》共分四部分。第一部分是Introduction（緒論），主要介紹了一些國(guó)際貿(mào)易活動(dòng)中常見(jiàn)的國(guó)際知名銀行和國(guó)際經(jīng)濟(jì)組織。第二部分是International Marketing（國(guó)際市場(chǎng)營(yíng)銷），主要介紹了參與國(guó)際貿(mào)易必備的營(yíng)銷知識(shí)。第三部分是Practice of International Business（國(guó)際貿(mào)易實(shí)務(wù)），按國(guó)際貿(mào)易程序介紹了整個(gè)國(guó)際貿(mào)易談判磋商過(guò)程。第四部分是Business Contract Marking（商務(wù)合同寫(xiě)作），主要介紹商務(wù)合同及其寫(xiě)作。每一部分都帶有相關(guān)的閱讀材料，供讀者閱讀，以提高閱讀能力并擴(kuò)大知識(shí)面；第一部分和第二部分還附加了一些Business Tips，為讀者參與商務(wù)活動(dòng)提供一定的技巧；第三部分增加了對(duì)話及口語(yǔ)的練習(xí)，以供讀者提高口語(yǔ)及應(yīng)用能力；第四部分插入了詳細(xì)的機(jī)電設(shè)備進(jìn)出口合同和知識(shí)產(chǎn)權(quán)許可合同文本，以供讀者參閱。
作者簡(jiǎn)介
暫缺《國(guó)際商務(wù)英語(yǔ)（第2版）》作者簡(jiǎn)介
圖書(shū)目錄
Module 1 INTRODUCTION Chapter I The World Renowned Banks 1.1 Citibank 1.2 Dai-Ichi Kangyo Bank 1.3 YPMorgan Chase 1.4 Bank of America 1.5 Barclays Bank 1.6 Hong Kong and Shanghai Banking 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 First Interstate Bancorp Reading Material Exercises Business Tip： Business Meeting Chapter 2 International Economic Organizations 2.1 Comprehensive Economic Organizations 2.2 Organizations in Trade 2.3 Organization in Finance Reading Material Exercises Business Tip： Business Lunch Module 2 INTERNATIONAL MARKETING Chapter I Introduction to Marketing Reading Material Exercises Business Tip： Making a Client Wait Chapter 2 Analysis of Market Environment 2.1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip： Learn About the Art of Gifting Chapter 3 Market Research 3.1 Pre-knowledge 3.2 Theory of Marketing Business Tip： Express Yourself through Your Business Card Chapter 4 Market Segmentation， Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip： Negotiating Tip Chapter 5 The Marketing Mix 5.1 4P's 5.2 Promotional Mix Chapter 6 Channels of Distribution 6.1 Channels of Distribution 6.2 Wholesaling Business Tip： Conversational Tip Chapter7 Marketing for E-commeree 7.1 Marketing for E-commerce 7.2 Relevant Knowledge Reading Material Module 3 PRACTICE OF INTERNATIONAL BUSINESS Chapter 1 Establishing Business Relations 1.1 Pre-knowledge 1.2 Correspondence 1.3 Dialogues Exercises Reading Material Chapter 2 Inquiries and Offers 2.1 Pre-knowledge 2.2 Correspondence 2.3 Dialogues Exercises Reading Material Chapter 3 Price 3.1 Pre-knowledge 3.2 Correspondence 3.3 Dialogues Exercises Reading Material Chapter 4 Shipment 4.1 Pre-knowledge 4.2 Correspondence 4.3 Dialogues Exercises Reading Material Chapter 5 Insurance 5.1 Pre-knowledge 5.2 Correspondence 5.3 Dialogues Exercises Reading Material Chapter 6 Terms of Payment 6.1 Pre-knowledge 6.2 Correspondence 6.3 Dialogues Exercises Reading Material Chapter 7 Conclusion of Business 7.1 Pre-knowledge 7.2 Correspondence 7.3 Dialogues Exercises Module 4 BUSINESS CONTRACT MAKING Chapter 1 Concept of Business Contract 1.1 Theory of Business Contract 1.2 Relevant Knowledge Reading Material Exercises Chapter 2 Tips for a Business Contract 2.1 Tips to Create Business Contract 2.2 Tips for Business Contract Drafting 2.3 Tips for Business Contract Reviewing 2.4 Tips for Business Contract Negotiating 2.5 Tips for Business Contract Signing Exercises Reading Material
鄂公網(wǎng)安備 42010302001612號(hào) 