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內(nèi)容簡(jiǎn)介

　　《商務(wù)英語(yǔ)/高職高?！笆濉眹?guó)際貿(mào)易專業(yè)（含金融方向）系列規(guī)劃教材》適合用作高等院校商貿(mào)類、經(jīng)濟(jì)類、管理類專業(yè)的全英語(yǔ)教學(xué)和雙語(yǔ)教學(xué)教材，高職高專商務(wù)英語(yǔ)專業(yè)的學(xué)習(xí)教材，也適合用作一般企業(yè)人員的培訓(xùn)教材，以及職場(chǎng)人士的自學(xué)參考用書。旨在為學(xué)習(xí)者提供真實(shí)商務(wù)活動(dòng)中最直接和最鮮活的英語(yǔ)語(yǔ)言和商務(wù)知識(shí)。以日常工作中的介紹，打電話，協(xié)商溝通，參加會(huì)議，社交等基本商務(wù)技能，以及公司結(jié)構(gòu)市場(chǎng)營(yíng)銷、產(chǎn)品與服務(wù)、進(jìn)出口業(yè)務(wù)以及企業(yè)文化與商業(yè)倫理等16個(gè)典型的工作情境為背景，書中的每單元的課程設(shè)計(jì)均以真實(shí)的工作任務(wù)為素材，貼近真實(shí)商務(wù)環(huán)境。著力培養(yǎng)學(xué)習(xí)者在實(shí)際工作中用英語(yǔ)進(jìn)行溝通和解決問(wèn)題的能力。采用模塊設(shè)計(jì)，增加了教學(xué)靈活性。教師可根據(jù)教學(xué)需要安排次序、靈活采用。同時(shí)，每個(gè)單元輔之以“BEC鏈接”，提供BEC考試的模擬題以方便學(xué)習(xí)者及時(shí)檢驗(yàn)學(xué)習(xí)成果和熟悉BEC考試的模式。所有聽力素材均來(lái)自實(shí)際商務(wù)英語(yǔ)工作環(huán)境，有需要聽力素材、聽力原文和答案的教師或?qū)W習(xí)者可聯(lián)絡(luò)出版社或作者。

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圖書目錄

Situation 1  Application & Interview
Situation 2  Job Descriptions
Situation 3  Corporation Introduction
Module 2  The Business Communication
Situation 1  Telephoning
Situation 2  Business Correspondence
Situation 3  Business Contacts
Module 3  Business Reception
Situation 1  Accommodation Arrangement
Situation 2  Business Banquet Arrangement
Situation 3  Business Travel Arrangement
Module 4  Product Service
Situation 1  Product Description
Situation 2  Product Promotion
Module 5  Marketing
Situation 1   Market development
Situation 2  Marketing
Module 6  Business Meeting
Situation 1  Meeting Arrangement & Preparation
Situation 2  Organizing A Meeting
Module 7  Corporation Management
Situation 1  Corporation Organization
Situation 2  Personal Management
Module 8  Relationship With Clients
Situation 1  Meeting a Business Client
Situation 2  Communication with Clients
Module 9  Business Negotiation
Situation 1  Business Negotiation
Situation 2  Negotiation Process
Module 10  Corporate Culture
Situation 1  Logo
Situation 2  Branding
Module 11  Financial Management
Situation 1  Financing
Situation 2  Company Finances
Situation 3  Risk Management
Situation 4  Investment and Profit
Module 12  Trade Fairs
Situation 1  Preparations for Trade Fairs
Situation 2  Exhibiting at a Trade fair
Module 13  Social Etiquette
Situation 1  Dress & Appearance
Situation 2  Social Settings