電子商務(wù)英語(yǔ)教程

Unit 1 Electronic Commerce Theory
　Text A Overview of Electronic Commerce
　Text B Advantages and Disadvantages of Electronic Commerce
Unit 2 Electronic Business Model
　Text A Nine Business Models on the Web
　Text B A Case： the Success of Taobao in China
　Unit 3 Advertising Strategies
　Text A Advertising Methods on the Web
　Text B Advertisement Strategies
Unit 4 Electronic Marketing Structure and Direct Marketing
　Text A Overview of Electronic Marketing Structure
　Text B Direct Marketing
　Unit 5 Electronic Commerce Payment
　Text A Electronic Money and Internet Bank
　Text B E-Commerce Payment System
Unit 6 Internet and Protocols
　Text A Computer Networks
　Text B The TCP/IP Protocol Suite
Unit 7 Supply Chain and Logistics
　Text A Supply Chain and Logistics in Electronic Commerce
　Text B The Logistics Gaps in China
Unit 8 Electronic Commerce Security
　Text A Electronic Commerce Security Technology
　Text B A Case： Bibliofind Company
Unit 9 Security Issues in Electronic Commerce
　Text A Internet E-Commerce Security
　Text B Creating and Maintaining Brands on the Web
Unit 10 Issues in the Law of E-Commerce
　Text A The Law of E-Commerce
　Text B Other Legal Issues
Unit 1! Economics of Electronic Commerce
　Text A Interaction of Economics and E-Commerce
　Text B E-Commerce Changes the Economics of Search
Unit 12 Electronic Commerce and Information Economy
　Text A The Evolving Information Economy
　Text B The Information Economy and Competitive Advantage of Enterprises： A Value Chain Analysis
Unit 13 Application of E-Commerce
　Text A Application of E-Commerce in Enterprise
　Text B The Cases of Harley-Davidson and GE
Unit 14 Mobile Business
　Text A Mobile Payment
　Text B A Case—Paypal
Unit 15 Electronic Commerce Management
　Text A Electronic Commerce Strategies
　Text B Designing Trust into Online Experiences
Unit 16 Group Buying and How It Works
　Text A Group Buying
　Text B Does Group-Shopping Work?——The Economics of Mercata and Mobshop
F　urther Reading ： E-Commerce 2009 （ E-Commerce Report of U.S.A. ）