玩轉(zhuǎn)微信實(shí)用攻略：史上第一本微信營(yíng)銷實(shí)戰(zhàn)指南

序 章 微信成人類“新寵”
第一章 微信的八大超強(qiáng)功能
圖文、語(yǔ)音、視頻全球免費(fèi)發(fā)...............................................................................10
自動(dòng)推薦手機(jī)通訊錄與QQ 好友...........................................................................11
有緣“千米”來相會(huì)，微信成交友神器..............................................................11
無地域限制的微信聊天群用途廣...........................................................................15
創(chuàng)意引爆節(jié)日祝福新潮流.......................................................................................17
使用微信會(huì)員卡，暢享商家優(yōu)惠打折..................................................................18
頃刻間獲知朋友動(dòng)向與世界資訊...........................................................................20
通過微信享受App 應(yīng)用的超級(jí)服務(wù).....................................................................21第二章 10 分鐘玩轉(zhuǎn)個(gè)人微信
微信注冊(cè)與賬戶管理...............................................................................................26
收發(fā)圖文、語(yǔ)音、視頻、位置...............................................................................30
如何查找附近的人....................................................................................................32
“搖”出好友，傳輸圖片.........................................................................................34
“掃”出更多優(yōu)惠......................................................................................................39第三章 不容錯(cuò)過的微信“錢”景
微信營(yíng)銷的價(jià)值........................................................................................................46
人人都能從微信獲益...............................................................................................50
創(chuàng)投青睞的三大微信創(chuàng)業(yè)方向...............................................................................53
微信營(yíng)銷VS 微博營(yíng)銷............................................................................................58
微信與微博共融互補(bǔ)...............................................................................................62第四章 微信營(yíng)銷第一步
如何定位你的微信....................................................................................................64
公眾賬號(hào)申請(qǐng)與昵稱設(shè)定.......................................................................................69
頭像設(shè)置....................................................................................................................72
簡(jiǎn)介需要個(gè)性化........................................................................................................73
申請(qǐng)微信認(rèn)證............................................................................................................74第五章 微信創(chuàng)業(yè)運(yùn)營(yíng)技巧
什么內(nèi)容最吸引用戶...............................................................................................78
微信推送內(nèi)容編排教程...........................................................................................81
與用戶對(duì)話是運(yùn)營(yíng)亮點(diǎn)...........................................................................................86
打好200 條“定制回復(fù)”這張牌...........................................................................88
人工回復(fù)有效提高粉絲黏度...................................................................................91
策劃富有創(chuàng)意的微信活動(dòng).......................................................................................92第六章 公眾賬號(hào)吸引粉絲的技巧
巧用微信會(huì)員卡獲得粉絲.....................................................................................100
微信自平臺(tái)推廣......................................................................................................102
綜合線上推廣..........................................................................................................104
綜合線下推廣..........................................................................................................107第七章 微信營(yíng)銷實(shí)戰(zhàn)案例集錦
餐飲商家微信營(yíng)銷：星巴克.................................................................................112
銀行微信客服：招商銀行.....................................................................................118
逗趣陪聊微信營(yíng)銷：杜蕾斯.................................................................................121
電商微信營(yíng)銷：真購(gòu)網(wǎng)與天貓.............................................................................127
媒體微信運(yùn)營(yíng)：《半島晨報(bào)》與《錢江晚報(bào)》..................................................140
酒店微信營(yíng)銷：布丁酒店.....................................................................................142
App 微信營(yíng)銷：四個(gè)App 運(yùn)營(yíng)案例....................................................................146
草根營(yíng)銷：杭州出租車隊(duì)打造小而美微品牌.................................................... 151附 錄 微信新時(shí)代的暢想
微信的大道至簡(jiǎn)......................................................................................................156
微信物聯(lián)網(wǎng)時(shí)代到來.............................................................................................158
微信支付時(shí)代的到來.............................................................................................160
微信創(chuàng)業(yè)時(shí)代的到來.............................................................................................162后 記............................................................................................................................165