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商務英語函電第2版

商務英語函電第2版

定 價:¥28.00

作 者: 王維平,王黎明 主編
出版社: 機械工業(yè)出版社
叢編項:
標 簽: 商業(yè)英語 外語 行業(yè)英語

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ISBN: 9787111410478 出版時間: 2013-02-01 包裝: 平裝
開本: 16開 頁數: 211 字數:  

內容簡介

  《商務英語函電(第2版普通高等教育十一五國家級規(guī)劃教材)》是普通高等教育“十一五”國家級規(guī)劃教材,是省級精品課程“外貿英語 函電”的配套教材,是根據高等職業(yè)教育“強化技能,貼近崗位”的特點 和要求,在第1版基礎上修訂而成的。本書內容涵蓋商務書信基礎知識以及建立業(yè)務 關系、商務談判、訂立合同、付款方式、包裝、保險、裝運、投訴和索賠等外貿 業(yè)務流程。每章涉及一個外貿行業(yè),遵循了“應用性原則”,突出了外貿信函技能的 訓練。每章包括學習目標、背景知識、案例分析(常用短語和典型例句、樣信)、小技 巧、補充閱讀、常犯錯誤、生詞表、行業(yè)詞匯、信函注釋及練習等10個部分。 《商務英語函電(第2版普通高等教育十一五國家級規(guī)劃教材)》可作為高等職業(yè)院校商務英語、國際貿易等相關專業(yè)的教材,也可作為在 職人員的培訓用書,還可作為成人高校學生的自學用書。 本教材由王維平、王黎明任主編,蔣軼陽、徐瑾任副主編,邱素芬任主審;方寧、潘穎華、徐秋萍、伍聶、錢律偉、李宏磊、王可飛參與編寫 并制作PPT課件;王黎明、蔣軼陽、徐瑾進行校稿;王維平對全書作了最后定稿。

作者簡介

暫缺《商務英語函電第2版》作者簡介

圖書目錄

第2版前言 Chapter 1 Fundamentals of Business Communication  1.1 Letter  1.2 Fax  1.3 E—mail  1.4 Other Commonly Used Methods of Communication  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Garments  Exercises Chapter 2 Establishing Business Relations  Case Study  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Toys  Notes to Text  Exercises Chapter 3 Business Negotiation  Part 1 Enquiries and Replies  Part 2 0ffers  Part 3 Counter Ofiers and Re.counter Offers  Part 4 Acceptance  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Arts&Crafts  Notes to Text  Exercises Chapter 4 Signing a Contract  Case Study  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Electrical Appliances  Notes to llext  Exercises. Chapter 5 Terms of Payment  Part 1 Payment  Part 2 Urging Establishment of L/C  Part 3 L/C Amendment and Extension  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Mechanic Products  Notes to Tbxt  Exercises Chapter 6 Packing  Case Study  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Electronics  Notes to Text  Exercises Chapter 7 Insurance  Case Study  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Lights  Notes to Text  Exercises Chapter 8 Shipment  Case Study  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Mould Products  Notes to Text  Exercises Chapter 9 Complaints and Claims  Case Study  Additional Reading  Common Errors Made by Students  Vocabulary  Supplementary Vocabulary for Chemical Products  Notes to Text  Exercises 附錄  附錄A Frequently Used Country and Area Codes  附錄B Commonly Used Telex Abbreviations  附錄C Expressions Commonly Used in Telex 參考文獻  

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