Chapter 1 會展準備Preparation forthe E xhibion Unit 1 Various Kinds of Shows各類會展 Unit 2 Choosing a Venue選擇會展地點 Unit 3 Venue Reservation會場預(yù)訂 Unit 4 Building the Booth展臺搭建 Unit 5 Exhibition Sponsors會展贊助商 Unit 6 Promoting the Show推廣展會 Unit 7 Budget會展預(yù)算 chapter 2 會展運作Convention and Exhibition Operation Unit l Signing upfor a Trade Show參展 Unit 2 Reception and Registration會展接待與登記 Unit 3 Customs Declaration展品報關(guān) Unit 4 Exhibits Transportation展品運輸 Unit 5 Exhibits Insu rance展品保險 Unit 6 Theme Banquet主題宴會 Unit 7 Display銷售展示 Unit 8 Sales P romotion產(chǎn)品促銷 Unit 9 Establishing Trade Relations建立貿(mào)易關(guān)系 Unit 10 Inqui ry詢盤 Unit 11 Offer and Counter-offer報盤與還盤 Unit 12 Quality and Quantity商品的品質(zhì)和數(shù)量 Unit 13 Order and Confirmation訂貨與確認 Unit 14 Commercial Documents商業(yè)單證 Unit 15 Packing包裝 Unit 16 Arbitration仲裁 Unit 17 Negotiation of Price價格談判 Unit 18 Negotiation of Agency Agreement代理權(quán)談判 Unit 19 Negotiation of Terms of Payment支付條款談判 Unit 20 Negotiation of Contract合約談判 Unit 21 Negotiation on Complaints解決抱怨的談判 Unit 22 Negotiation of Technology Transfer 技術(shù)轉(zhuǎn)讓談判 chapter 3 會展后期After the Conventions and Exhibition Unit 1 Analyzing the Productivity of the Exhibition:分析展會成效 Unit 2 Booth Dismantling展臺拆卸 Unit 3 Sightseeing after the Convention會后觀光: Unit 4 Connection聯(lián)絡(luò)