Introduction Chapter 1 How to Apply for the Ideal Job 1. First Steps 2. Reading Job Advertisements 3. Analysing a Specific Job Advertisement 4. What to Mention in Your Letter or Email 5. Attracting an Employers Interest 6. Hints and Tips 7. Practice Makes Perfect Notes for Your Guidance Summary Chapter 2 The R6sume and the Interview 1. The Resume or Curriculum Vitae 2. The Essentials 3. Model resume single-page version) 4. Interview Essentials 5. What Do You Do Now 6. The Big Day 7. What Do I Wear 8. What Questions Will They Ask 9. Be Positive 10. You Do the Talking II. Dealing with Negatives at the Interview 12. Strength from Weakness 13. Hints and Tips Notes for Your Guidance Summary Chapter 3 Spoken Business Communication 1. Preparing for the Talk 2. Preparing the Content 3. Practice and Presentation Techniques 4. Hints and Tips 5. Practice Makes Perfect Notes for Your Guidance Summary Chapter 4 Communicating with Colleagues and Customers 1. Unspoken Messages 2. Friendly Communications 3. Communicating Sensitively 4. Problem Communications 5. Hints and Tips 6. Hearing and Understanding--Achieving Both 7. Action 8. Checking 9, Communicating with Bosses 10. A Fact Notes for Your Guidance Summary Chapter 5 Written Communications 1. Composing Your Message 2. Written Forms of Communication 3. Lets Practise, 4. Hints and Tips Notes for Your Guidance Summary Chapter 6 Business Meetings 1. Why People Hold Meetings 2. Meeting Styles 3. Writing the Records of Business Meetings 4. The Disadvantages of a Verbatim Record 5. The Advantages of a Written Summary 6. Influence and Power 7. Evaluate 8. After Considerable Discussion 9. Who Are the Readers of the Minutes 10. Meeting Minutes 11. More Minutes 12. Why Certain Things Are Important 13. Hints and Tips 14. What's to Be Discussed Notes for Your Guidance Summary Chapter 7 Cross-cultural Business Communications 1. Is It Possible to Put Culture into Categories 2. Stereotypes and Assumptions 3. The English Language 4. Hints and Tips 5. Phenomena Which Influence Cultures, 6. Direct or Rude 7. Deference and Interruption 8. Politeness, 9. European Uriion of Differences 10. Diversity and Communication Opportunities 11. Do Some Research 12. Hints and Tips Notes for Your Guidance Summary Chapter 8 Crisis Communications 1. What Is a-Crisis 2. Why, Is Communication Essential In a Crisis 3. Hints ahd Tips 4. What Can We Do in Advance 5. The Golden Rules 6. A Crisis in Practice Notes for Your Guidance. Summary Chapter 9 Media Communications 1. Information Out 2. Press Releases 3. Press Conferences 4. Press Events 5. Say It with Pictures 6. Don't Make It Difficult 7. Th'e Big Interview 8. Questions and Answers 9. Bad Press 10. Inward Communication 11. Who Can Speak for You 12. Hints and Tips Notes for Your Guidance Summary Chapter 10 Business Communications Every Day Ten Exercises Notes for Your Guidance Summary Appendices Appendix One Cocktail Party Appendix Two The Card Game Appendix Three Mr, Mrs, Ms, Dr or John Appendix Four Getting to Know You Appendix Five Dealing with Dinner Appendix Six Sneaky Phrases Appendix Seven Karaoke Appendix Eight It's All a Matter of Face Appendix Nine Be a Chinese Culture Vulture
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