Gary P.Schneider編著的《電子商務（英文精編版·第9版）》是一本均衡講述電子商務中商務問題和技術問題的教科書，既不是避開技術談管理，也不是通篇陷入技術細節(jié)之中，達到了技術與管理、理論與實務的有機結(jié)合。全書分為四篇，即概述篇、業(yè)務戰(zhàn)略篇、技術篇和整合篇。較之舊版，本版力求反映出電子商務領域中的最新變化以及企業(yè)和社會如何響應這些變化。新增的內(nèi)容包括：多銷售渠道，專業(yè)信息網(wǎng)站的收益模型，電子書和新聞網(wǎng)站的未來，電視節(jié)目和電影的在線交付，智能電話中移動商務應用的增加，團購網(wǎng)站的崛起，Web服務和Web 2.0技術在電子商務中的應用，以及一些新的病毒和安全威脅等?！峨娮由虅眨ㄓ⑽木幇妗さ?版）》定位明確、體例新穎、結(jié)構(gòu)合理、內(nèi)容全面、語言精煉、敘述清晰，適合作為高等院校相關專業(yè)的電子商務課程教材，也可供企業(yè)經(jīng)營管理者和從事電子商務的專業(yè)人士參考。
作者簡介
Gary P. Schneider，他目前是美國奎尼皮亞克大學會計系的William S．Perlroth教授，曾先后任教于圣迭戈大學、田納西大學和賽維爾大學，多次獲得優(yōu)秀教學獎。迄今為止，他在會計、信息系統(tǒng)、管理學方面已經(jīng)出版了50多部著作，并在《Interfaces》、《Issues in Accounting Education》、《IS Audit&Control Journal》和《Journal Of Information Systems》等權(quán)威刊物上發(fā)表了100余篇研究論文。他還曾擔任《Business Studies Journal》和《Accounting Information Systems and Technology Reporter》的編輯。
圖書目錄
Preface Part 1: Introduction Chapter 1 The Second Wave of Global E-Business Electronic Commerce: The Second Wave Electronic Commerce and Electronic Business Categories of Electronic Commerce The Development and Growth of Electronic Commerce The Dot-Com Boom, Bust, and Rebirth The Second Wave of Electronic Commerce Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Role of Merchandising Product/Process Suitability to Electronic Commerce Advantages and Disadvantages of Electronic Commerce Advantages of Electronic Commerce Disadvantages of Electronic Commerce Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies Using Electronic Commerce to Reduce Transaction Costs Network Economic Structures Network Effects Using Electronic Commerce to Create Network Effects Identifying Electronic Commerce Opportunities Strategic Business Unit Value Chains Industry Value Chains SWOT Analysis: Evaluating Business Unit Opportunities International Nature of Electronic Commerce Trust Issues on the Web Language Issues Cultural Issues Culture and Government Infrastructure Issues Summary Key Terms Review Questions Exercises Cases Chapter 2 E-Business Technology Basics Part 2: Business Strategies for Electronic Commerce Part 3: Technologies for Electronic Commerce Part 4: Integration
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