跨文化商務溝通

Part One Intercultural Awareness / 1
Unit 1 Language and Culture / 3
Learning Objectives / 4
Warm-up Discussion / 4
Core Reading 1
The Role of Language in Intercultural Business Communication / 4
Intercultural Notes / 8
Vocabulary in Context / 9
Intercultural Questions / 10
Expanding Vocabulary / 11
Speaking Interculturally /12
Core Reading 2
Language Mirrors Values / 13
Intercultural Notes / 15
Vocabulary in Context / 16
Questions for Discussion / 17
Checking Intercultural Knowledge / 17
Developing Intercultural Skills / 18
Unit 2 Barriers to Intercultural Communication / 20
Learning Objectives / 21
Warm-up Discussion / 21
Core Reading 1
Barriers to Intercultural Communication / 21
Intercultural Notes / 25
Vocabulary in Context / 26
Intercultural Questions / 28
Expanding Vocabulary / 28
Increasing Intercultural Awareness/ 30
Core Reading 2
The Role of Intercultural Communication Barriers， Affective Responses ， Conseusual Stereotypes， and Perceived Threat / 31
Intercultural Notes / 34
Vocabulary in Context / 34
Questions for Discussion / 35
Checking Intercultural Knowledge / 36
Developing Intercultural Skills / 37
Unit 3 Nonverbal Communication / 39
Learning Objectives / 39
Warm-up Discussion / 40
Core Reading 1
Significance of Nonverbal Communication / 40
Intercultural Notes / 43
Vocabulary in Context / 44
Intercultural Questions / 45
Expanding Vocabulary / 45
Understanding the Most Popular Gestures / 46
Core Reading 2
Characteristics of Nonverbal Codes / 51
Intercultural Notes / 54
Vocabulary in Context / 55
Questions for Discussion / 55
Checking Intercultural Knowledge / 55
Developing Intercultural Skills / 56
Part Two Communication Skills / 59
Unit 4 Different Communication Styles / 61
Learning Objectives / 62
Warm-up Discussion / 62
Core Reading 1
Verbal Communication： The Way People Speak / 62
Intercultural Notes / 67
Vocabulary in Context / 68
Intercultural Questions / 69
Expanding Vocabulary / 69
Developing Presentation Skills / 70
Core Reading 2
Communication Styles / 73
Intercultural Notes / 76
Vocabulary in Context / 77
Questions for Discussion / 77
Checking Intercultural Knowledge / 78
Developing Intercultural Skills　/ 79
Unit 5 Presentation Skills in the Workplace / 80
Learning Objectives / 81
Warm-up Discussion / 81
Core Reading 1
Intercultural Competence in Business Presentations / 81
Intercultural Notes / 85
Vocabulary in Context / 87
Intercultural Questions / 88
Expanding Vocabulary / 89
Developing Job Interview Skills / 90
Core Reading 2
Intercultural Factors ： When Making International
Presentations / 91
Intercultural Notes / 94
Vocabulary in Context / 95
Questions for Discussion / 95
Checking Intercultural Knowledge / 96
Developing Intercultural Skills　/ 97
Unit 6 Time and Culture / 99
Learning Objectives / 100
Warm-up Discussion / 100
Core Reading 1
Time and Culture / 100
Intercultural Notes / 103
Vocabulary in Context / 104
Intercultural Questions / 104
Expanding Vocabulary / 105
Understanding the Concept of Time / 107
Core Reading 2
Time Orientation / 108
Intercultural Notes / 110
Vocabulary in Context / 110
Questions for Discussion / 110
Checking Intercultural Knowledge / 111
Developing Intercultural Skills　/ 112
Part Three Cultural Differences / 113
Unit 7 Understanding Japanese Culture / 115
Learning Objectives / 116
Warm-up Discussion / 116
Core Reading 1
The Cultural Mold ：Differences that Make a Difference / 116
Intercultural Notes / 119
Vocabulary in Context / 121
Intercultural Questions / 122
Expanding Vocabulary / 124
Understanding Japanese Communication Styles / 125
Core Reading 2
How Japanese and Americans View Each Others
Communication Habits / 126
Intercultural Notes / 129
Vocabulary in Context / 130
Questions for Discussion / 131
Checking Intercultural Knowledge / 132
Developing Intercultural Skills / 132
Unit 8 How American and German See Each Other / 134
Learning Objectives / 135
……
Part Four Intercultural and Business
Part Five Intercultural Competence
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