Part One Business Communication Unit 1 Job Interviews Text Objective Case Oral Practice Supplementary Reading Unit 2 Business Presentations Text Objective Case Oral Practice Supplementary Reading Unit 3 Business Negotiations Text Objective Case Oral Practice Supplementary Reading Part Two Business Career Unit 4 Office Politics Text Objective Case Oral Practice Supplementary Reading Unit 5 Office Etiquette Text Objective Case Oral Practice Supplementary Reading Part Three Management Unit 6 Effective and Efficient Management Text Objective Case Oral Practice Supplementary Reading Unit 7 Leadership Text Objective Case Oral Practice Supplementary Reading Unit 8 Entrepreneurship Text Objective Case Oral Practice Supplementary Reading Part Four Marketing Unit 9 Marketing Overview Text Objective Case Oral Practice Supplementary Reading Unit 10 Advertisement Text Objective Case Oral Practice Supplementary Reading Unit 11 Brands and Trademarks Text Objective Case Oral Practice Supplementary Reading Part Five Human Resources Unit 12 Human Resources Management Text Objective Case Oral Practice Supplementary Reading Unit 13 Human Needs and Motivation Text Objective Case Oral Practice Supplementary Reading Part Six Business and Culture Unit 14 Corporate Culture Text Objective Case Oral Practice Supplementary Reading Unit 15 International Business Culture Text Objective Case Oral Practice Supplementary Reading Unit 16 Business Ethics and Social Responsibility Text Objective Case Oral Practice Supplementary Reading Appendix: Guide and Samples of Business English Writing Part 1 Principles of Business Writing Part 2 Writing for Employment 1. Job Application Letters 2. Resumes Part 3 Case Study Report Part 4 Business Letters Part 5 E-mail Part 6 Memos Part 7 Agendas & Minutes 1. Agendas 2. Minutes Part 8: Business Proposals References
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