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商務英語閱讀

商務英語閱讀

定 價:¥39.00

作 者: 陳滄淵 主編
出版社: 廈門大學出版社
叢編項:
標 簽: 商務英語

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ISBN: 9787561535011 出版時間: 2010-08-01 包裝: 平裝
開本: 16開 頁數(shù): 411 字數(shù):  

內容簡介

  《商務英語閱讀》共有23個單元,內容涵蓋:1.國際貿易2.國際營銷3.國際金融4.國際商法5.國際運輸6.國際投資7.國際稅收8.國際技術轉讓9.跨國財務管理10.高科技產品營銷11.信息系統(tǒng)12.商務溝通13.廣告媒介14.領導才能15.公司文化16.品牌管理17.兼并、收購與重組18.跨文化19.消費者行為20.全球化21.企業(yè)戰(zhàn)略22.商務旅游23.電子商務。內容涵蓋了商務活動的方方面面,教師在教學過程中可根據(jù)各高校不同專業(yè)、不同教學對象、不同的教學目標及課時量的差異對各單元內容進行取舍。

作者簡介

暫缺《商務英語閱讀》作者簡介

圖書目錄

Unit One: International Trade
Pre-reading activity
Text A
Text B
Text C
Unit Two: Marketing
Pre-reading activity
Text A
Text B
Text C
Unit Three : International Finance
Pre-reading activity
Text A
Text B
Text C
Unit Four:International Business Law
Pre-reading activity
Text A
Text B
Text C
Unit Five: International Transportation
Pre-reading activity
Text A
Text B
Text C
Unit Six: International Investment
Pre-reading activity
Text A
Text B
Text C
Unit Seven: International Taxation
Pre-reading activity
Text A
Text B
Text C
Unit Eight:International Technology Transfer
Pre-reading activity
Text A
Text B
Text C
Unit Nine: Multinational Financial Management
Pre-reading activity
Text A
Text B
Text C
Unit Ten: Marketing High-Tech Products
Pre-reading activity
Text A
Text B
Text C
Unit Eleven: Information System
Pre-reading activity
Text A
Text B
Text C
Unit Twelve: Business Communication
Pre-reading activity
Text A
Text B
Text C
Unit Thirteen: Advertising Media
Pre-reading activity
Text A
Text B
Text C
Unit Fourteen: Leadership
Pre-reading activity
Text A
Text B
Text C
Unit Fifteen: Corporate Culture
Pre-reading activity
Text A
Texf B
Text C
Unit Sixtee: Brand Management
Pre-reading activity
Text A
Text B
Text C
Unit Seventeen: Merger, Acquisition and Restructuring
Pre-reading activity
Text A
Text B
Text C
Unit Eighteen: Working Through Cross Culture
Pre-reading activity
Text A
Text B
Text C
Unit Nineteen: Consumer Behavior
Pre-reading activity
Text A
Text B
Text C
Unit Twenty: Globalization
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-One: Corporate Strategy
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Two: Business Tourism
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Three: Electronic Commerce
Pre-reading activity
Text A
Text B
Text C

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