Unit 1 Tourism Industry and Tourists.. Part Ⅰ Listening and Speaking Passage 1 The Rise of Outbound Travelers from Mainl and China Passage 2 Definitions Dialog The Scrapping of One of the Countrys Three "Golden Week" Holidays Part Ⅱ Reading Text A Tourism Text B UNWTO Sees a Promising Future for Rural Tourism Development in China Exercises Part Ⅲ Applied Writing Writing a Business Letter Exercises Part Ⅳ Supplementary Reading Tourism Still an Economic "Pillar". Unit 2 Transportation Part Ⅰ Listening and Speaking Passage 1 Announcements Passage 2 Tourism in Tibet Dialog Booking a Plane Ticket Part Ⅱ Reading Text A Transportation Text B China Southern Airlines Opens Air Link with Myanmar Exercises Part Ⅲ Applied Writing Writing a Memorandum Exercises Part Ⅳ Supplementary Reading Sun， Sea and Sand in Saipan Unit 3 Hotel Accommodation Part Ⅰ Listening and Speaking Passage 1 Reservation for Accommodation Passage 2 The Use of Function Rooms Dialog Check-in Procedure Part Ⅱ Reading Text A Hotel Accommodation Text B Room Types and Arrival/Departure Pattern Exercises Part Ⅲ Applied Writing Orientation Planning Exercises Part Ⅳ Supplementary Reading The Management of Commercial Accommodation Unit 4 Hotel Management Part Ⅰ Listening and Speaking Passage 1 Facts about Your Hotel Passage 2 Restaurant Positioning Dialog Career Development Part Ⅱ Reading Text A Managing Hotel Productivity and Controlling Labor Costs Text B Food and Beverage Management Exercises Part Ⅲ Applied Writing Memo —— Delegating the Task Exercises Part Ⅳ Supplementary Reading Managing Change Unit 5 Travel Agents Part Ⅰ Listening and Speaking Passage 1 What Is a Tour? Passage 2 World Travel Dialog Terminal 3 at Beijing Airport in Use This March Part Ⅱ Reading Text A Package Tours Text B China International Travel Service Exercises Part Ⅲ Applied Writing Writing a Letter of Request Exercises Part Ⅳ Supplementary Reading UN Chief Full of Praise for Beijing Unit 6 Tour Guides Part Ⅰ Listening and Speaking Passage 1 Escorted Tours Passage 2 Preparation before Taking a Tour Dialog Talking about the Itinerary Part Ⅱ Reading Text A Being a Good Tour Guide Text B Distinct Individuals Exercises Part Ⅲ Applied Writing Writing a Response to the Complaint Exercises Part Ⅳ Supplementary Reading Checked Baggage Losses Unit 7 Special Interest Tours Part Ⅰ Listening and Speaking Passage 1 Special-Interest Group Travel Passage 2 Adventure Tours Dialog Holiday-Making： Hard to Make a Decision Part Ⅱ Reading Text A Rural Tourism Text B Red Tourism Exercises Part Ⅲ Applied Writing Writing a Letter of Apology Exercises Part Ⅳ Supplementary Reading The Potential for Promoting Rural Tourism in China Unit 8 Promotion Part Ⅰ Listening and Speaking Passage 1 Exhibition Promotion Passage 2 Promotion Dialog Tangjiahe Natural Reserve Part Ⅱ Reading Text A Creating a Marketing Plan——Design a Road Map to Guide Your Marketing Campaign Text B E-mail Marketing Exercises Part Ⅲ Applied Writing Writing a Direct Mail Letter Exercises Part Ⅳ Supplementary Reading Five Extraordinary Online Promotion Secrets to Sky-rocket Your Sales Unit 9 MICE Tourism Part Ⅰ Listening and Speaking Passage 1 Overseas Posters Exhibition Launched Passage 2 MICE Tourism——Guangzhou Gives Top Priority to Developing Local Tourism Dialog World Expo 2010 Shanghai China Part Ⅱ Reading Text A The Growth of the Convention Industry Text B MICE Industry Becomes New Development Trend in Viet Nams Tourism Exercises Part Ⅲ Applied Writing Writing a Letter of Invitation Exercises Part Ⅳ Supplementary Reading Singapore Strengthens MICE Status Unit 10 The Social and Cultural Impact of Tourism Part Ⅰ Listening and Speaking Passage 1 The Cultural Impact of Tourism Passage 2 Tourisms Effect on Local Culture Dialog The Socio-Culturai Impact of Tourism——A New Perspective Part Ⅱ Reading Text A Social and Cultural Impacts of Tourism Text B Tourisms Socioeconomic Impact Control Measures Exercises Part Ⅲ Applied Writing Writing a Letter of Reply to an Invitation Exercises Part Ⅳ Supplementary Reading "Car-Free" Day Unit 11 Ecotourism Part Ⅰ Listening and Speaking Passage 1 Ecotourism Passage 2 Environmental Protection. Dialog Ozone Layer Part Ⅱ Reading Text A Tourism Will Contribute to Solutions for Global ClimateChange and Poverty Challenges Text B 2004 Nobel Peace Prize Laureate， Professor Wangari Maathai Exercises Part Ⅲ Applied Writing Writing an Announcement Exercises Part Ⅳ Supplementary Reading Paulson Impressed by Green Efforts Unit 12 Conservation of Cultural Heritage Part Ⅰ Listening and Speaking Passage 1 Michigan Alliance for the Conservation of Cultural Heritage Passage 2 Conference of Conserving Michigans Cultural Heritage in the 21 st Century Dialog The Beijing Cultural Heritage Protection Center Part Ⅱ Reading Text A Cultural Heritage Conservation in Municipal Planning Text B Protection of the Great Wall Exercises Part Ⅲ Applied Writing Writing a Memorandum Exercises Part Ⅳ Supplementary Reading Protecting the Cultural Heritage Sites of the 20th Century Unit 13 Tourism Organizations Part Ⅰ Listening and Speaking Passage 1 PATA Travel Mart 2007 Opens in Bali Indonesia Passage 2 World Tourism Day Dialog The Chinese Olympic Committee Part Ⅱ Reading Text A World Tourism Organization Text B 2007 Press Releases： PATAs CEO Challenge 2008 Confronts Climate Change Exercises Part Ⅲ Applied Writing Writing a Letter of Congratulation Exercises Part Ⅳ Supplementary Reading 2008 Beijing Olympics Tourism Promotion in Taiwan Unit 14 Sightseeing (1) Part Ⅰ Listening and Speaking Passage 1 Mount Tai —— Symbol of the Chinese Spirit Passage 2 Huangshan Dialog New Subways Open for the Olympics Part Ⅱ Reading Text A Mount Tai —— Symbol of the Chinese Spirit Text B Guilin Exercises Part Ⅲ Applied Writing Writing a Resume Exercises Part Ⅳ Supplementary Reading US Tours Now Open to Chinese Groups Unit 15 Sightseeing (2) Part Ⅰ Listening and Speaking Passage 1 Kunming Passage 2 Chinese Fans Dialog The Working Hours in Beijing Will Change for the Next Two Months Part Ⅱ Reading Text A Shilin Text B Xian Exercises Part Ⅲ Applied Writing Writing Application Letters Exercises Part Ⅳ Supplementary Reading First Group to US Keys
鄂公網(wǎng)安備 42010302001612號(hào) 