今年，劍橋商務(wù)英語證書（Business English Certificate，簡(jiǎn)稱BEC）考試落戶中國(guó)卜五個(gè)年頭。BEC考試自1994年起在我國(guó)各大中城市全面開展，影響逐年深入，反響巨大。在經(jīng)濟(jì)全球化背景下，劍橋商務(wù)英語學(xué)習(xí)及其證書考試不僅是一種時(shí)尚，更是一種必要，是一個(gè)在日益激烈的競(jìng)爭(zhēng)中取勝的重要砝碼。該考試從聽、說、讀、寫四個(gè)方面對(duì)考生在一般工作環(huán)境下和商務(wù)活動(dòng)中使用英語的能力進(jìn)行全面考查，對(duì)成績(jī)合格者提供由英國(guó)劍橋大學(xué)考試委員會(huì)頒發(fā)的標(biāo)準(zhǔn)統(tǒng)一的成績(jī)證書。由于該證書的權(quán)威性，其已成為在所有舉辦該考試的130多個(gè)國(guó)家和地區(qū)求職的“通行證”。綜觀當(dāng)前的圖書市場(chǎng)，有關(guān)商務(wù)英語的教材和參考書不多，而將商務(wù)英語的系統(tǒng)學(xué)習(xí)和考試指導(dǎo)相結(jié)合的用書就更難尋覓了。本書適時(shí)地滿足了廣大學(xué)習(xí)者和考生的這一需求。命名為《新劍橋商務(wù)英語經(jīng)典教程》有三個(gè)原因：一、參加本書編寫的作者團(tuán)隊(duì)由具有豐富的商務(wù)英語教學(xué)經(jīng)驗(yàn)和商場(chǎng)實(shí)戰(zhàn)經(jīng)驗(yàn)的大學(xué)教師、以及BEC考試輔導(dǎo)專家組成，在認(rèn)真研究最新考試大綱的基礎(chǔ)上，精心編寫了本書；二、十個(gè)單元內(nèi)容的選編涵蓋了當(dāng)今世界上最新的有代表性的商務(wù)素材，如美國(guó)可口可樂公司并購(gòu)中國(guó)匯源案；三、每個(gè)單元都包含聽、說、讀、寫四個(gè)方面的練習(xí)，在題型和難度上進(jìn)行了嚴(yán)格的測(cè)試和篩選。教學(xué)性很強(qiáng)，同時(shí)也適合考生循序漸進(jìn)準(zhǔn)備BEC Vantage（中級(jí)）、BEC Higher（高級(jí)）的考試。本書適合高校外語學(xué)院、商學(xué)院、經(jīng)濟(jì)學(xué)院的學(xué)生和一般商務(wù)工作者學(xué)習(xí)商務(wù)英語使用，也是考生參加BEC考試的備考用書。
作者簡(jiǎn)介
暫缺《新劍橋商務(wù)英語經(jīng)典教程》作者簡(jiǎn)介
圖書目錄
Unit One WorkRoles &Communication Part Ⅰ Reading Text A Background Information ReadingText A The Success of Starbucks Vocabulary TextB Background Information ReadingTextB Midnight AppsHad Failed Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Two Establishing Business Relations &Entertaining a Client Part Ⅰ Reading Text A Background Information ReadingText A Making Business Personal Vocabulary TextB Background Information Reading TextB Meetings withoutMeals Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Three Company Structure & Stocks Part Ⅰ Reading TextA Background Information Reading Text A Company Structure Vocabulary TextB Background Information Reading TextB Wall St.UnfazedBy StressTest Details Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Four Brand Power & GlobalBrands Part Ⅰ Reading Text A Background Information Reading Text A Chinese Sports Brands Vocabulary TextB Background Information ReadingTextB Public Relations Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Five Mergers & Acquisitions Part Ⅰ Reading Text A Background Information Reading Text A CokeBid for Juice Maker Turns Sour Vocabulary TextB Background Information ReadingTextB How To Start aBusiness Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking BEC Vantage Model Test Unit Six BusinessEthics &Environmental Report Part Ⅰ Reading Text A Background Information ReadingText A SentencedTo Death in China Milk Scandal Vocabulary TextB Background Information ReadingTextB ResponsibilityTo Natural Environment Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Seven CorporateCulture &Culture Diversity Part Ⅰ Reading TextA Background Information ReadingText A Understanding Corporate Culture Vocabulary. TextB Background Information Reading TextB Cultural diversity——IBM style Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Eight Business Expenses &BusinessTrip Part Ⅰ Reading Text A Background Information ReadingText A Learn New Ways To Manage Business Expenses Vocabulary TextB Background Information ReadingTextB How To Put The Brakes on Rising Travel Expense Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking Unit Nine Staff Movtivation & Recruitment Part Ⅰ Reading Text A Background Information ReadingText A Emoloyee Motivation Principles Vocabulary TextB Background Information Reading TextB GoogleRecruitment Drive Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking UnitTen Entering a Market & Global Sourcing Part Ⅰ Reading Textm Background Information Reading Text A A Marketing Stunt Done Right Vocabulary TextB Background Information Reading TextB Haier Aims To Be a Mainstream Brand in The US Vocabulary Part Ⅱ Writing Part Ⅲ Listening Part Ⅳ Speaking BEC Higher Model Test Keys
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