商務英語理論與實務

前言
內容說明
Situation 1 Introductory Remarks
　Task 1 The Definition of Business and Its Nature
　Task 2 Business Ethics
　Task 3 Business Strategies
　Task 4 Business Environment
Situation 2 Intercultural Communication
　Task 1 Business Introductions
　Task 2 Business Etiquette
　Task 3 Crosscultural Communication Strategies
　Task 4 Business Negotiation Strategies
Situation 3 Human Resource
　Task 1 Introduction of Human Resource
　Task 2 Recruitment
　Task 3 Corporate Culture
　Task 4 Training and Developing Employees
Situation 4 Marketing
　Task 1 Marketing Concept
　Task 2 Advertising
　Task 3 Products
　Task 4 Exhibition
Situation 5 Management
　Task 1 The Development of Management Thought
　Task 2 The Four Management Functions
　Task 3 Areas of Management
　Task 4 Managerial Skills
　Task 5 Management System
Situation 6 International Trade
　Task 1 Introduetion of International Trade
　Task 2 Import and Export Transactions
　Task 3 EnquiryOffer and Quotation
　Task 4 Contract
　Task 5 International Payment
　Task 6 Trade Barriers
　Task 7 Customs
　Task 8 Inspection，Claim，F(xiàn)orce Majeure and Arbitration
　Task 9 International Cargo Transport
　Task 10 International Cargo Transportation Insurance
Situation 7 Financing
　Task 1 Currency
　Task 2 Investment
　Task 3 The International Monetary Fund(IMF)
參考文獻