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外貿(mào)英語函電

外貿(mào)英語函電

定 價:¥22.00

作 者: 蔡文芳 主編
出版社: 上海交通大學出版社
叢編項: 21世紀高等職業(yè)教育規(guī)劃教材雙證系列·國際商務類
標 簽: 高職高專

ISBN: 9787313058041 出版時間: 2009-06-01 包裝: 平裝
開本: 16開 頁數(shù): 172 字數(shù):  

內(nèi)容簡介

  《外貿(mào)英語函電》為“21世紀高等職業(yè)教育規(guī)劃教材雙證系列(國際商務類)”之一?!锻赓Q(mào)英語函電》系統(tǒng)地介紹了當前外貿(mào)業(yè)務中常用信函尤其是電子郵件的基本格式、擬寫方法與技巧。按照外貿(mào)業(yè)務磋商過程中各個環(huán)節(jié)的順序,設置不同的業(yè)務情境,附有各情境下的例信,并提供了大量的常用語句?!锻赓Q(mào)英語函電》以外貿(mào)業(yè)務流程中不同環(huán)節(jié)為項目,項目下設置不同的任務,較完整地體現(xiàn)了外貿(mào)業(yè)務各環(huán)節(jié)中可能遇到的寫作情境。同時,通過“知識鏈接”補充每個項目信函的寫作技巧、文本特點、翻譯難點、關鍵詞匯等內(nèi)容,幫助讀者更好地掌握該項目信函的寫作要求和技巧。每個項目還設有“操練”環(huán)節(jié),從微觀和宏觀兩個角度把握外貿(mào)英語信函寫作的語言點和篇章結(jié)構,起到檢驗和鞏固的作用。《外貿(mào)英語函電》不僅可以作為涉外方面專業(yè)學生的教材,也可作為外貿(mào)從業(yè)人員及業(yè)余自學者學習用書和工具書。

作者簡介

暫缺《外貿(mào)英語函電》作者簡介

圖書目錄

The Layout of a Business Letter
Structures of a Business Letter
Example
Styles of a Business Letter
Principles of Writing a Business Letter
Knowledge Interlinkage
Project One Establishing Business Relations
Task I Self-introduction by the Buyer
Task 2 Self-introduction by the Seller
Task 3 Re-establish Business Relations with a Former Customer
Task 4 Self-introduction by Manufacturer
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do=it-yourself
ProJect Two Enquiries, Offers and Counter=offers
Task I A General Enquiry
Task 2 A Specific Enquiry
Task 3 A Non=firm Offer
Task 4 A Firm Offer
Task 5 A Counter Offer on Prices
Task 6 A Counter Offer on Other Terms
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Three Order and Contract
Task 1 Placing an Order
Task 2 Covering Letter With Purchase Order
Task 3 Acceptance of an Order
Task 4 Declining an Order
Task 5 A Repeat Order
Task 6 Sending Sales Confirmation
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Four Payment
Task 1 Urging Establishment of L/C
Task 2 Advising Establishment of L/C
Task 3 Asking for Amendment to L/C
Task 4 Asking for the Extension of L/C
Task 5 Asking for Easier Payment
Task 6 Asking for Payment by T/T
Task 7 Accepting D/P Payment
Notes
Useful Sentences
Knowledge Interlinkage .
Practice
Do-it-yourself
Project Five Packing
Task 1 Proposing Packing Requirements
Task 2 Reminding of the Packing Requirements
Task 3 Instruction for Shipping Marks
Task 4 Complaining about the Packing Conditions
Task 5 Inability to Meet the Packing Requirements
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Six Shipment
Task 1 Negotiating the Shipment Clause
Task 2 Urging for Prompt Delivery
Task 3 Shipping Advice
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Seven Insurance
Task 1 Concerning Insurance
Task 2 Importer Requests Insurance
Task 3 Rejecting Claim
Task 4 Insurance Clause
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Eight Complaints, Claims and Settlements
Task 1 Complain the Delivery of Wrong Goods
Task 2 Claim for Short-weight and Settlement
Task 3 Claim for Inferior Quality and Settlement
Task 4 Claim for the Goods Not to Standard
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Project Nine Agent
Task 1 Asking for Sole Agency
Task 2 Declining a Request for Sole Agency
Task 3 Accepting the Request for General Agency
Task 4 Confirming Terms for Exclusive Agency
Task 5 Applying for Del Credere Agent
Task 6 Applying for Consignment
Task 7 Becoming a Sole Distributor
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Appendix
外銷員模擬考試外貿(mào)英語試題一
外銷員模擬考試外貿(mào)英語試題二

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