電子商務英語

1　A Overview of E-commerce
　1.1 Introduction to Electric Commerce
　1.2 The Development of Electronic Commerce
　1.3 The Dot-Corn Boom, Bust, and Rebith
　1.4 The Second Wave of Electronic Commerce
　1.5 Case: Amazon.corn
閱讀材料：電子商務英語詞的特點
2 Internet and WWW
　2.1 The Intemet and the World Wide Web
　2.2 Packet-switched Networks
　2.3 Intemet Protocols
　2.4 Markup Languages and the Web
　2.5 Intranets and Extranets
　2.6 Intemet Connection Options
　閱讀材料：商務英語電子郵件的寫作
3　Selling on the Web
　3.1 Revenue Models
　3.2 Can Google Crack the Mobile Advertising Nut
　閱讀材料：“創(chuàng)新組合”詞匯的翻譯
4　Marketing on the Web
　4.1 Web Marketing Strategies
　4.2 Advertising on the Web
　4.3 E-mail Marketing
　4.4 Online Ad Targeting: From Maximize to Optimize
　4.5 If You Don't Have Customers' Trust, You Won't Get 'Iheir Money
　4.6 Making Online Shopping More Social
閱讀材料：電子商務英語的記憶方法
5 E-commerce Web Site Design Models
　5.1 Introduction
　5.2 Background
　5.3 Web Site Design Strategy
　5.4 E-commerce Web Site Design Models
　5.5 Summary
　閱讀材料：電子商務專門用途英語的語言特點及漢譯技巧
6　Web Site Design Approach
　6.1 Introduction
　6.2 Literature Review
　6.3 Methodology
　6.4 Conclusions
　閱讀材料：電子商務英語寫作中的語氣分析
7 Onsale Company
　7.10male Introduction
　7.2 Company Background
……
8 Dell Online
9 The Environment of Electoric Commerce
10 Electronic Commerce Secruity
11 Payment Systems for Electronic Commerce
12 Planning for Electronic Commerce
參考文獻