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商務(wù)英語讀寫教程7

商務(wù)英語讀寫教程7

定　價(jià)：￥42.80

作　者： 于麗艷 主編
出版社： 機(jī)械工業(yè)出版社
叢編項(xiàng)： 新時(shí)代大學(xué)商務(wù)英語系列教材
標(biāo)　簽： 商務(wù)英語
ISBN： 9787111255901 出版時(shí)間： 2009-06-01 包裝： 平裝
開本： 16開 頁數(shù)： 344 字?jǐn)?shù)：  

內(nèi)容簡介

　　這套教材不同于以文學(xué)、文化為內(nèi)容，以傳授知識(shí)為主要目的的教材，而是以培養(yǎng)商務(wù)英語交際能力為目標(biāo)的教材，教材編寫突出以下特點(diǎn)： 1）商務(wù)知識(shí)的實(shí)用性。本套教材內(nèi)容包括了商務(wù)背景、市場營銷、戰(zhàn)略管理、國際貿(mào)易、金融常識(shí)、人力資源、企業(yè)文化、企業(yè)案例等商務(wù)實(shí)用知識(shí)。　2）語言學(xué)習(xí)的認(rèn)知性。本套教材各課的Reading部分，根據(jù)不同的語篇采取了語篇視點(diǎn)、認(rèn)知參照點(diǎn)、框架、圖式等分析方法對課文分析作了提示，以培養(yǎng)學(xué)生的語篇分析能力和快速獲得信息的能力。3）完成任務(wù)的體驗(yàn)性。教材安排了以案例（Case）或話題（Topic）為內(nèi)容的討論或演練，讓學(xué)生在商務(wù)交際中體驗(yàn)和完成某項(xiàng)商務(wù)任務(wù)。4）商務(wù)知識(shí)的可延伸性。教材在內(nèi)容安排上注重商務(wù)知識(shí)的延伸，注重商務(wù)、語言、文化、行動(dòng)的結(jié)合及文本引申討論。我們在編寫這套教材時(shí)，還兼顧了這樣一些關(guān)系：商務(wù)知識(shí)與英語能力的關(guān)系；完成任務(wù)與英語專業(yè)四、八級考試的關(guān)系；英語基礎(chǔ)與商務(wù)知識(shí)的關(guān)系。精讀課每個(gè)單元都安排了聽、說、讀、寫、譯項(xiàng)目，每個(gè)項(xiàng)目都給出了要點(diǎn)提示，并提煉出語法聚焦，盡量使這套教材充分體現(xiàn)：以商務(wù)知識(shí)為載體、以培養(yǎng)英語交際能力為目的、堅(jiān)持以市場需求為導(dǎo)向、以培養(yǎng)創(chuàng)造力為宗旨、重視英語專業(yè)四、八級考試規(guī)格。

作者簡介

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圖書目錄

序
前言
Unit1 WTO News：Speeches by DG Mike Moore
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 2 The Problem With Programming
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 3 Food in Chinese Culture
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 4 WomenS Rights Are Human Rights
Objectives
Listening
Reading
Vocabulary Drills
Speaking skills
Translation Drills
Writing Drills
Unit5 Why Wal-Mart Is Good（1）
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 6 Why Wal-Mart ls Good（2）
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 7 Getting Burned by Bad Science
Objectives
Listening
Reading
Vocabulary Drills
Speaking skills
Translation Drils
Writing Drills
Unit 8 Ancient Egyptian Social Lifc
Objective
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit9 Christer FuglesangS Space Diary
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit10 Jim Rogers on ChinaS Currency Revaluation
0bjectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Druls
Writing Drills
Unit11 Roman Slavery
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit12 For G-8，Geopolitics Likely to Trump Economics
Objectives
Listening
Reading
Vocabulary Drills
Speaking skills
Translation Drius
Writing Drills
Unit 13 Scientists Finding Out what Losing Sleep Does to a Body
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 14 US Slowdown to Drag on Global Growth
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 15 Indian Music and Architecture
Objectives
Listening
Reading
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Unit 16 Sir Anthony o’Reilly：Keep Believing In the New South Mrica
Objectives
Listening
Vocabulary Drills
Speaking Skills
Translation Drills
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys File

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