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商務(wù)英語讀寫教程1

商務(wù)英語讀寫教程1

定　價：￥39.80

作　者： 張萍 主編
出版社： 機械工業(yè)出版社
叢編項： 新時代大學(xué)商務(wù)英語系列教材
標　簽： 大學(xué)專業(yè)英語教材
ISBN： 9787111255840 出版時間： 2009-05-01 包裝： 平裝
開本： 16開 頁數(shù)： 288 字數(shù)：  

內(nèi)容簡介

　　為了編寫這套教材，我們反復(fù)地學(xué)習了教育部高等學(xué)校英語教學(xué)大綱，訪問了畢業(yè)生用人單位，舉行了英語畢業(yè)生座談會，廣泛地聽取了師生的意見。高等學(xué)校英語專業(yè)《英語教學(xué)大綱》指出：“我們也應(yīng)當清醒地面對這樣一個現(xiàn)實，即我國每年僅需要少量外語與文學(xué)，外語與語言學(xué)相結(jié)合的專業(yè)人才以從事外國文學(xué)和語言學(xué)教學(xué)的研究工作，而大量需要的則是外語和其他相關(guān)學(xué)科——如外交、經(jīng)貿(mào)、法律、新聞等結(jié)合的復(fù)合型人才，培養(yǎng)這種復(fù)合型外語及專業(yè)人才是社會主義市場經(jīng)濟對外語專業(yè)提高的要求，也是新時代的要求?！蔽覀儗⑦@一精神作為我們這套教材編寫的指導(dǎo)思想，并努力使這套教材達到這樣的目標：1）教材內(nèi)容要有較強的時代性、實用性、針對性、系統(tǒng)性。2）安排好商務(wù)英語專業(yè)知識、語言訓(xùn)練及文化背景知識。3）教材要有利于培養(yǎng)學(xué)生英語思維力、創(chuàng)新力、語用能力。4）運用任務(wù)型的教學(xué)方法，為學(xué)生自己學(xué)習提供平臺。

作者簡介

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圖書目錄

序
前言
Unit1 Financial New York
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit2 Harvard Business School
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit3 The Profit Sharing Program
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit4 History of Dow Jones Industrial Average
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit5 Should the UK Adopt the Furo Single Currency？
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit6 Multinational Companies：Good or Bad
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit7 The Salesmans Role in the New Buying Envirorment
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Translation Drills
Writing Drills
Unit8 Growth of the Canadian Forest Industry in the Nineteenth-Century
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit9 E-mail and On-line Shopping
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing DriUs
Unit10 Bill Gates mA Story of Success
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit11 Jack Welch： My Parents
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit12 The Development of Japanese Automobile Industry
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit13 World Needs "Common Win" Economic Globalization
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit14 How Wal.Mart Works
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit15 KFC and Its Story
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Unit16 Shopping in Paris
附錄

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