伴隨著經(jīng)濟(jì)全球化和我國(guó)經(jīng)濟(jì)國(guó)際化的進(jìn)程，國(guó)內(nèi)外大中型企業(yè)、跨國(guó)公司等對(duì)既懂商務(wù)又會(huì)英語(yǔ)的復(fù)合型人才的需求與日俱增，這也促進(jìn)了我國(guó)高等教育商務(wù)英語(yǔ)專業(yè)的快速發(fā)展。目前，全國(guó)有700多所高等院校開設(shè)了外貿(mào)英語(yǔ)、商務(wù)英語(yǔ)等課程，工商管理、金融等商科專業(yè)也都開設(shè)了以商務(wù)為核心內(nèi)容的英語(yǔ)課程，部分院校甚至設(shè)立了商務(wù)英語(yǔ)專業(yè)。近幾年來，全國(guó)性的商務(wù)英語(yǔ)教學(xué)、學(xué)術(shù)研討會(huì)頻頻召開。我國(guó)國(guó)際商務(wù)的快速發(fā)展、人才市場(chǎng)對(duì)商務(wù)英語(yǔ)人才的強(qiáng)勁需求以及外語(yǔ)就業(yè)市場(chǎng)人才多元化推動(dòng)了英語(yǔ)專業(yè)的教學(xué)改革和教材建設(shè)，各院校都迫切需要一套能體現(xiàn)商務(wù)特色與人才培養(yǎng)規(guī)格相適應(yīng)的新教材，以改變英語(yǔ)教材與人才培養(yǎng)和需求不相適應(yīng)的狀況。商務(wù)英語(yǔ)屬于專門用途英語(yǔ)，國(guó)外大學(xué)多將其歸為ESP（English for specialPurposes）。目前，我們國(guó)內(nèi)這樣系統(tǒng)的專業(yè)教材并不是很多。王正元教授領(lǐng)銜總主編、由全國(guó)20余所大學(xué)40余名英語(yǔ)教授、副教授、講師歷時(shí)兩年多編寫的這套“新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材”是我國(guó)高等教育商務(wù)英語(yǔ)教材建設(shè)的一個(gè)新成果。這套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務(wù)英語(yǔ)的基本主體課程。編者基于“商務(wù)知識(shí)+英語(yǔ)能力=核心競(jìng)爭(zhēng)力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場(chǎng)營(yíng)銷、人力資源、企業(yè)文化、經(jīng)營(yíng)運(yùn)作等商務(wù)語(yǔ)境中培養(yǎng)學(xué)生的英語(yǔ)交際能力。商務(wù)知識(shí)與英語(yǔ)能力相結(jié)合、商務(wù)語(yǔ)境與語(yǔ)言活動(dòng)相結(jié)合、能力培養(yǎng)與就業(yè)需求相結(jié)合的編寫思路使這套教材商務(wù)內(nèi)容豐富，英語(yǔ)操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來了亮點(diǎn)。
作者簡(jiǎn)介
暫缺《商務(wù)英語(yǔ)讀寫教程8》作者簡(jiǎn)介
圖書目錄
序 前言 Unit 1 Multinational Enterprises Text A What Are They Text B Honda in North America Unit 2 Ethics in Business Text A Spain Makes a Stand Against Financial Scandals Text B Ethics in the lnfosphere Unit 3 Quality Management Standards Program Text A The Quality Management System Stand~ds Text B ISO 9000 System Described and Interpreted for FIS Unit 4 Technology Transfer Text A What Is Technology Transfer? Text B Technology Transfer Program of University of California Unit 5 Intellectual Property Text A What Is Intellectual Property or lP7 Text B Mine Games Companies Are Coming Intellectual Property Unit 6 Joint Ventures Text A Joint Ventures-Your Unlimited Opportunity Text B Can ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity? Unit 7 Cargo Insurance Text A The Importance of Cargo Insurance Text B Rapid Growth in the Chinese Insurance Market Unit 8 The Banking Firm Text A The Bank Balance Sheet Text B What the Banks Must Do Unit 9 Working Overseas Text A Global Managers for Global Businesses Text B Cross—cultural Misinterpretation Unit 10 Project Management Text A What Is Project Management? Text B Project Management Is about Lessons—to—Learn Unit 11 Chain Store Operation Text A Franchising Text B A Finger—lickins Good Time in China Unit12 Giobalization Text A Will WalMart Take Over the World? Text B Globalization Unit 13 Acquisition Text A What Is Acquisition? Text B Merrill Lynch in Japan Unit 14 The Political Economy of International Trade Text A The USS Yuan Rhetoric Carries Trade Risks Text B Political Arguments for Government Intervention in International Trade Unit 15 Public Relations Text A A Crisis of Confidence—CEO Nasser Scrambles to Contain the Tire Problem Text B Public Relations Answer Keys Reference
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