電子商務(wù)專業(yè)英語

前言
Unit 1 The Internet Era互聯(lián)網(wǎng)時(shí)代
Ⅰ．1eading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading--Benefit by Logging on the Intemet
Extensive Reading---The History of Intemet
Ⅳ．Specialized TenTiS
Ⅴ．Skills of Reading
文章標(biāo)題的閱讀
Ⅵ．Reference Translation
Unit 2 E．business電子商務(wù)
Ⅰ．Leading in
Ⅱ．Short imerview
Ⅲ．Background Reading
Intensive Reading--Defining E-commerce and E-business（Part A）
What is E-commerce Integration．9（Part B）
Extensive Reading--Six Principles to Guide the Development of Global E-business
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
找出主題句，確定中心思想
Ⅵ．Reference Translation
Unit 3 E-marketing網(wǎng)絡(luò)營銷
Ⅰ．Leading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading--Marketing Research（Part A）
Factors in Pricing Decisions（Part B）
Selection of Promotion Mix Elements（Part C）
Media Selection（Part D）
Packaging（Part E）
Brand Names（Part F）
Obtaining Customer Feedback（Part G）
Consumers’Buying BehaⅥor（Part H）
Functions of Marketing Intermediaries（Pait i）
Extensive Reading--E—marketing Planning
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
尋找重要事實(shí)和論據(jù)
Ⅵ．Refefence Translation
Unit 4 Electronic Payment電子支付
Ⅰ．Leading in
Ⅱ．Short InterⅥew
Ⅲ．Background Reading
Intensive Reading——Global Development of Intemet Banking
Extensive Reading——Electronic Payment & Taxation
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
句子段落的銜接
Ⅵ．Reference Translation
Unit 5 E-logistics電子商務(wù)物流
Ⅰ．Leading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading——Market Logistics（Part A）
information System in Managing Market Logistics（Part B）
Extensive Reading——Market-logistics Objectives & Market-logistics Decisions
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
根據(jù)上下文猜測詞義
Ⅵ．Reference Translation
Unit 6 E-business Security電子商務(wù)安全
Ⅰ．Leading in
Ⅱ．Short imerview
Ⅲ．Background Reading
Intensive Reading——Secure Electronic Transaetion
Extensive Reading——E-business Relies on Security
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
推理和判斷
Ⅵ．Referenee Translation
Unit 7 Contracts,Legislation mid Taxation合同、立法與稅收
Ⅰ．Leading in
Ⅱ．Short Interview
Ⅲ．Background Reading
Intensive Reading——The ABC’S of Website Law
Extensive Reading——Tax issues in E-business
Ⅳ．Specialized Terms
Ⅴ．Skills of Reading
確定作者的觀點(diǎn)和態(tài)度
Ⅵ．Reference Translation
Appendix Ⅰ 電子商務(wù)英語前沿詞匯
Appendix Ⅱ 電子商務(wù)英語專業(yè)詞匯的構(gòu)成
參考文獻(xiàn)