旅游營(yíng)銷英語(yǔ)

Part Ⅰ
　Lesson 1 Marketing and Marketing Mix
營(yíng)銷與營(yíng)銷組合
　Lesson 2 The Nature of Tourism Services
旅游服務(wù)的性質(zhì)特點(diǎn)
　Lesson 3 Product Mix&Product Life Cycle
產(chǎn)品組合和產(chǎn)品生命周期
　Lesson 4 Service Design and Positioning
服務(wù)的設(shè)計(jì)與定位
　Lesson 5 Pricing the Product
產(chǎn)品定價(jià)
　Lesson 6 Marketing Control
營(yíng)銷管理
　Lesson 7 SWOT Analysis
SWOT分析法
　Lesson 8 Market Research Tool--Survey and Questionnaire
市場(chǎng)調(diào)研工具——調(diào)查與問(wèn)卷
Part Ⅱ
　Lesson 9 Understanding Decision—making Process
了解顧客決策過(guò)程
　Lesson 10 Ways of Segmenting the Market
如何細(xì)分市場(chǎng)
　Lesson 11 Distribution--Getting Your Product to the Market
如何進(jìn)行分銷
　Lesson 12 Employees--the People Element in Service Delivery
雇員——服務(wù)業(yè)的人員要素
　Lesson 1 3 Public Relations for Tourism Industry
旅游公共關(guān)系
　Lesson 14 Relationship Marketing
關(guān)系營(yíng)銷
　Lesson 15 Sales Promotion in Tourism
旅游促銷
　Lesson 16 Media Selection in Toufism Advertisement
旅游廣告媒體的選擇
　Lesson 17 Direct Marketing
直效營(yíng)銷
　Lesson 18 Differentiated Marketing and Niche Marketing
差異性營(yíng)銷和補(bǔ)缺性營(yíng)銷
　Lesson 19 Internet Marketing
網(wǎng)絡(luò)營(yíng)銷
　Lesson 20 Travel Brochures
旅游宣傳冊(cè)
　Lesson 21 Experiential Marketing
體驗(yàn)式營(yíng)銷
Part Ⅲ
　Lesson 22 Marketing for Theme Parks
主題公園營(yíng)銷
　Lesson 23 Hotel Marketing
飯店?duì)I銷
　Lesson 24 Database Marketing in Travel Industry
旅游業(yè)中的數(shù)據(jù)庫(kù)營(yíng)銷
　Lesson 25 Destination Marketing Strategy：Image-making
目的地營(yíng)銷策略——形象塑造
　Lesson 26 Marketing and De-marketing for Eco-tourism
生態(tài)旅游營(yíng)銷和反營(yíng)銷
　Lesson 27 Marketing to Luxury Travelers
豪華旅游市場(chǎng)營(yíng)銷
　Lesson 28 Heritage Tourism Marketing
遺產(chǎn)旅游營(yíng)銷
　Lesson 29 Timeshare Marketing
分時(shí)度假營(yíng)銷
　Lesson 30 Cross—cultural Tourism Marketing
跨文化旅游營(yíng)銷
　Lesson 31 Marketing for Convention Tourism
會(huì)議旅游營(yíng)銷
　Lesson 32 Marketing Festival，F(xiàn)airs and Special Events
節(jié)慶、展會(huì)和特別活動(dòng)營(yíng)銷
　Lesson 33 Marketing Sport Event Sponsorship
體育賽事贊助營(yíng)銷
References
參考書(shū)目