《國(guó)際商務(wù)交際》是根據(jù)美國(guó)South-western college Publishing出版的Business communication-process & Product改編的，考慮到具有中等英語(yǔ)水平的讀者學(xué)習(xí)的需要，對(duì)內(nèi)容做了某些調(diào)整和刪節(jié)，每個(gè)Chapter之后補(bǔ)充了Words & Notes。這套商務(wù)英語(yǔ)教材從不同的側(cè)面系統(tǒng)介紹了商務(wù)活動(dòng)中常用的交際手段和交際技巧。全套書(shū)分同1、2冊(cè)，本書(shū)為第2冊(cè)。 第2冊(cè)內(nèi)容包括：7、商務(wù)信函；8、備忘錄和電子郵件；9、說(shuō)服和促銷(xiāo)售函；10、拒絕信函；11、企劃報(bào)告和調(diào)研；12、求職信函及相關(guān)文書(shū)。
作者簡(jiǎn)介
暫缺《國(guó)際商務(wù)交際（第2冊(cè)）》作者簡(jiǎn)介
圖書(shū)目錄
CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES Case Study:Communication in Process:Ben Jerry's uses Routine Letters to Sweeten Relations With Customers Strategies for Routine Letters Direct Request Letters Checklist for Writing Direct Requests Direct Reply Letters Ethical Insights:Using Cautionin Writing Letters of Recommendation Recommendation Checklist for Writing Direct Replies Writing Winning Goodwill Messages Checklist for Writing Goodwill Messages Writing Intemational Letters Case Study:Process to Product:Applying Your Skills at Ben Jerry's Summary of Leaming Bbjectives Chapter Review Critical Thinking Activities WORDS nOTES CHAPTER 8 ROUTINE MEMOS AND EMAIL MESSAGES Case Study:Communication in Process:Getting Facts on Record at Shore Memorial Hospital Writing Routine Memos and E-Mail Messagrs Tech Talk:Not exactly a Paperless Office,But close Using Email Effectively Career Coach:E-Mail Netiquette-Courtesy in Cyberspace Kinds of Memos Case Study:Process in Progress:Shore Memorial Hospital Revisited Checklist for Wrting Routine Memos and E-mail Messages Case Study:Process to Product:Applying Your Sklls at Shore Memorial Hospital Summary of Leaming Obijectives Chapter Review Critiacal Thinking Activities Word Notes CHAPTER 9 PERSUASIVE AND SALES MESSAGES Case Study:Communication in Process:Amazon.com Learns How to Persuade its Web Customers Learns How TO persuade Its Web Customers Stategies for Making PERSUASIVE rEQUESTS Career Coach:Seven Rules Every Persuader Should Know Ethical Insights:What's Fair in Persuasion?Avoiding Common Logical Fallacies Writing Successful Persuasive Requests Case Srudy:Process in Progress:Amazon.com Revisited Checklist for Making Persuasive Requests Planning and Composing Sales Letters Dveveloping Persiuasive News Releases Case Study:Process to Product:Applying Yours Sklls Amaxzon.com Summary of Learning Objectives Chapter Review Critical Thinking Activities Words Notes CHAPTER 10 NEGATIVE MESSAGES …… CHAPTER 11 REPORT PLANNING AND RESEARCH CHAPTER 12 EMPLOYMENT COMMUNICATION Words Notes
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