旅游英語選讀

Chapter One Modern Tourism
Lesson 1 What is Tourism？
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Lesson 2 Mass Tourism and New Tourism
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Lesson 3 Tourism Organizations
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Chapter Two The Tourist
Lesson 4 Defining the person
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Lesson 5 Determining Factors of Tourism
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Lesson 6 Types of Tourists and Their Needs
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Chapter Thee The Travel Agency
Lesson 7 Travel Agents
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Lesson 8 The Tour Brochure
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Chapter Four Transportation
Lesson 9 Air Passenger Transport
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Lesson 10 Transportation Mode Selection Decisions
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Chapter Five The Hotel Industry
Lesson 11 A Brief History of Hospitality
Lesson 12 Hotel Structure and Staff
Chapter Six The Impact of Tourism
Lesson 13 The Economic Effects of Tourism
Lesson 14 The Sociocultural Effects of Tourism
Lesson 15 The Environmental Effects of Tourism
Chapter Seven Tourism in China
Lesson 16 An Assessment of China's Tourism Resources
Lesson 17 Domestic Tourism in China:Policies and Development
Lesson 18 China's Tourism:Opportunities,Challenges and Strategies
Model Test of Forecast 1
Model Test of Forecast 2
Model Test of Forecast 3
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