當(dāng)代國際商務(wù)英語閱讀

Chapter1 General View of International Business
Background Knowledge
1.1 WTO
1.2 Globalization
Chapter2 International Business Law
Background Knowledge
2.1 Elements of International Contract
2.2 International Trade Regulation
Chapter3 Economic Integration
Background Knowledge
3.1 The European Union
3.2 North American Free Trade Agreement (NAFTA)
Chapter4 International Trade
Background Knowledge
4.1 International Commercial Terms
4.2 Service in International Trade
Chapter5 International Logistics
Background Knowledge
5.1 International Supply Chain
5.2 Warehouse and Inventory Control
Chapter6 International Payments
Background Knowledge
6.1 Letter of Credit
6.2 Collection
Chapter7 International Finance
Background Knowledge
7.1 Foreign Exchange and Its Transactions
7.2 Securities and Stocks
Chapter8 International Marketing
Background Knowledge
8.1 Marketing Research
8.2 Product Policy--What Is Product Planning?
Chapter9 International Accounting and Taxation
Background Knowledge
9.1 Accounting Standardization
9.2 International Taxation
Chapter10 International Human Resource Management
Background Knowledge
10.1 Managing Managers
10.2 International Labor Relations
Chapter11 Foreign Direct Investment
Background Knowledge
11.1 Foreign Direct Investment
11.2 Costs and Benefits of FDI to the Nation-State
Chapter12 International Business Environment
Background Knowledge
12.1 The Technological and Competitive Environment
12.2 The Global Social and Economic Environment
Chapter13 Culture and International Business
Background Knowledge
13.1 Elements of Culture
13.2 Cultural Differences in International Business
Chapter14 E-commerce
Background Knowledge
14.1 What is E-commerce7
14.2 On-line Auction Business
Chapter15 International Business Organizations
Background Knowledge
15.1 International Chamber of Commerce
15.2 International Standard Organization
Chapter16 China's International Business
Background Knowledge
16.1 China's Conditions in International Business
16.2 The Prospect of China's International Business
Key to Exercises