Gary P.Schneider，圣迭戈大學(xué)商學(xué)院會(huì)計(jì)與信息系統(tǒng)系副教授，講授電子商務(wù)、數(shù)據(jù)庫(kù)設(shè)計(jì)、供應(yīng)鏈管理和管理會(huì)計(jì)等課程，多次獲得優(yōu)秀教學(xué)獎(jiǎng)，目前擔(dān)任學(xué)院電子商務(wù)和信息系統(tǒng)方向?qū)W術(shù)委員會(huì)主席。他在會(huì)計(jì)信息方面著作豐富，經(jīng)常用《interfaces》、《IS Audit & Control Journal》、《Journal of Information Systems》等許多權(quán)威刊物上發(fā)表論文。他在美國(guó)會(huì)計(jì)協(xié)會(huì)非常活躍，現(xiàn)在是《Accounting Information Systems and Technology Reporter》的編輯。Gary從田納西大學(xué)獲得會(huì)計(jì)學(xué)博士學(xué)位，從賽維爾大學(xué)獲得會(huì)計(jì)學(xué)MBA，從辛辛那提大學(xué)獲得經(jīng)濟(jì)學(xué)學(xué)士學(xué)位。在開始他的學(xué)術(shù)生涯之前，Gary在俄亥州作為CP（注冊(cè)會(huì)計(jì)師）工作了14年。
圖書目錄
Preface Part 1: Introduction Chapter 1 Introduction to Electronic Commerce Electronic Commerce: The Second Wave Business Models, Revenue Models,and Business Processes Economic Fores and Electronic Commerce Identifying Electronic Commerce Opportunities International nature of Electronic Commerce Summary Key terms Review Questions Exercises Cases For Further Study and Research Chapter 2 Technology Infrastructure: The Internet and the World Wide web …… Part 2: Business Strategies for Electonic Commerce Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence Chapter 4 Marketing on the Web Chapter 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce Chapter 6 Online Auctions, Virtual Communities, and Web Portals Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues Part 3: Technologies fr Electronic Commerce Chapter 8 Web Server Hardware and Software Chapter 9 Electronic Commerce Software Chapter 10 Electronic Commerce Security Chapter 11 Payment Systems For Electromic Commerce Part 4: integration Chapter 12 Planning for Electronic Commerce Glossary Index
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