Thanks and acknowledgements Summary of unit contents Introduction Introduction to the Second Edition The three sectors of the economy Management Company structure Work and motivation Management and cultural diversity Recruitment Labour relations Management Production Products Marketing Aarketion Advertising Promotional tools Production and marketion Accounting and financial statements Banking Stocks and shares Bonds Futures and derivatives Market structure and competition Takeovers,mergers and buyouts Finance Efficiency and employment Business ethics The role of government Central banking,money and taxation Exchange rates The business cycle Keynesianism and monetarism International trade Economics and ecology Information technology and electronic commerce Entrepreneurs and venture capital Economics Language reference-Answers
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