新編國(guó)際商務(wù)英語(yǔ)閱讀教程

Unit 1
The Fundamentals of Intemational Trade
Unit 2
Exporting
Unit 3
International Licensing
Unit 4
International Investment
Unit 5
Social and Cultural Elements of the World Market Environment
Unit 6
Social and Cultural Elements of the World Market Environment
Unit 7
The Balance of Payment
Unit 8
Roles of Exchange Rate
Unit 9
Managing International Technology Transfer
Unit 10
Managing International Technology Transfer
Unit 11
Multinational Accounting Orientation
Unit 12
International Finance Management
Unit 13
International Finance Management
Unit 14
International Maritime Transportation
Unit 15
The Legal Environment of International Marketing
Unit 16
The Legal Environment of International Marketion
Answers to the Exercises