國際營銷

Chapter 1：MARKETING BASICS
Chapter 2：ELEMENTS OF THE MARKETPLACE
Chapter 3：THE DIMENSIONS OF INTERNATIONAL MARKETING
Chapter 4：INTERNATIONAL TRADE
Chapter 5：THE ROLE OF GOVERNMENTS
Chapter 6：THE ROLE OF CULTURAL FORCES
Chapter 7：DEVELOPING PRODUCTS FOR THE FOREIGN MARKET
Chapter 8：MARKET RESEARCH
Chapter 9：PREPARING FOR MARKET ENTRY
Chapter 10：DEVELOPING DISTRIBUTION
Chapter 11：ADVERTISING AND PROMOTIONS
Chapter 12：MAKING CONTACT
Chapter 13：STAFFING THE NEW MARKET
Chapter 14：EVALUATING PERFORMANCE
Chapter 15：THE MARKETING PLAN
Chapter 16：THE MARKETING AUDIT
Chapter 17：GLOSSARY
Chapter 18：RESOURCES